Endowment taxi, radio stations, café tables... Dubai integrates charity into the daily lives of its residents
Dubai has adopted a unique endowment concept which allows its residents to donate to charity while going about their day-to-day lives.
For example, a Dubai resident can start their day by taking a special ‘Endowment Taxi’ in the morning and the fare will go towards a social cause. They can also listen to one of the two endowment radio stations, which promote young entrepreneurs by offering free advertising for their new ventures.
Residents can also pay fees to hospitals that feature endowment rooms, which allow them to contribute towards the treatment of future patients. They can also contribute towards cancer research by participating in special auctions.
In addition, sports enthusiasts can help support health campaigns when they buy tickets to watch a match.