26 October 2015
Massar Solutions set to showcase its innovative supply chain solutions at Gulf Food Manufacturing tomorrow

Abu Dhabi, UAE: Massar Solutions, the market leader in vehicle rental, fleet management and supply chain solutions, estimates that food businesses can achieve a 21% reduction in operating costs through smart logistics management.

Ahead of Gulfood Manufacturing, Qusai Kankazar, Chief Operations Officer and Deputy CEO, Massar Solutions said: "Advanced telematics and mobile tracking systems are the biggest game changer for the food logistics sector and have become a 'must have' technology for those looking to increase their profit margins and market share in the industry. The technology has proven itself to be highly effective in maximising fleet productivity and utilisation rates, which in turn helps optimize efficiency and increase profitability."

Massar Solutions is set to showcase its innovative supply chain solutions and mobile tracking and telematics systems at Gulf Food Manufacturing, the region's largest sector specific trade show for the F&B manufacturing, processing and packaging industry. The event starts tomorrow (October 27) at Dubai World Trade Centre and runs until October 29.

According to the Alpen Capital Food Industry Report 2015, backed by encouraging macroeconomic drivers, food consumption in the GCC is expected to grow at a 3.5% CAGR between 2014 and 2019 to reach 51.9 million metric tonnes (MT). Food consumption in the UAE alone is set to witness 4.8% CAGR, the fastest across the GCC.

"There is significant scope to increase the future profitability of the entire food value chain in the Gulf.  Smart logistics solutions, which cover real-time data collection and driver training, can offer numerous advantages. The most obvious ones are accelerating customer service levels, reducing operating costs, maximizing driver and cargo safety optimizing routing and prolonging the lifespan of the fleet," Qusai said.

According to recent findings, between 20-30 per cent of the trucks and delivery wagons supplying food stuff are needed to be equipped with the telematics technology.

Earlier this year, Massar acquired 30 Reefer Body Semi Trailers in a move to modernise its growing supply chain business. The 15 metre long semi-trailers feature a state-of-the-art telematics system that allows Massar and its customers to track fleet operations much more closely and obtain much more data in real time. This includes engine and driver performance, trailer temperature and payload condition, door openings, tyre pressure, travel time, and route progress.  In case of irregularities, fluctuations or unexpected events, an immediate alert is sent directly to the user's PC via SMS, e-mail, or a popup window.

Massar Solutions is the sole distributor for Arvento Mobile Tracking and Telematics products in the UAE.

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For further information, please contact:
Layla Haroon, Consultant, 055 636 0425, lharoon@bellpottinger.com

About Massar
Massar Solutions is the market leader in fleet management, vehicle rental and supply chain solutions in the UAE. The word Massar, meaning Path in Arabic, perfectly resonates the fundamentals of the business: keeping cars, company, and cargo moving forward. The brand concept accurately reflects the company's values of continuous innovation, dependability and versatility which have been the driving force behind its 15 years of proven track record of success. 

The Fleet Solutions division provides tailored fleet management solutions that focus on the containment of costs and risks associated with owning and operating a fleet.

The Vehicle Rental division is the owner of PayPerKay personal car leasing programme and the licensed operator of the Payless Car Rental Brand for the UAE territory.

The Supply Chains division works with clients to create scalable, flexible and adaptable supply chain solutions that can respond quickly to the changing demands of the marketplace.

© Press Release 2015