19 January, 2014

Samsung responds to growing demand with opening of new brand shop at Mall of the Emirates

Samsung responds to growing demand with opening of new brand shop at Mall of the Emirates

Global leader in technology partners with Jacky's Retail LLC on expansion of store network in the UAE

Dubai, UAE - January 19, 2014 - Samsung Electronics Co., Ltd. has continued growth plans in the GCC region with the opening of a new brand shop at Mall of the Emirates in Dubai. This 'one stop shop' offers the complete range of Samsung's latest products including tablets, TV's, mobile phones, printers, monitors and home appliances, bringing the total number of Samsung brand shops in the UAE to seven stores.

Commenting on the opening of the Samsung store at Mall of the Emirates, Mr. Young Soo Kim, President, Samsung Gulf Electronics, said, "Expansion in the GCC and the UAE is a key focus for Samsung as we look to better serve the needs of our customers. This premium retail outlet will showcase our full product portfolio and will offer a highly interactive experience to customers through multiple experience zones where they will have the chance to touch and feel the latest products from Samsung."

"We are delighted to partner with Samsung Gulf Electronics to open the new brand shop at Mall of the Emirates which will help to accommodate the growing demand for Samsung products in the UAE. Jacky's Retail LLC has a proven track record in electronics retail and we look forward to a long-term partnership with Samsung as they ramp up their presence in the Emirates," said Mr. Jacky Panjabi, Group MD, Jacky's Group

A team of highly-trained sales consultants will be available at all times at the Samsung brand shop at Mall of the Emirates, to guide customers through the features of all models across the Samsung product category. Customers looking to learn more about the latest updates on mobile phones and tablet devices can attend scheduled workshops hosted by Samsung representatives at the 'Samsung Smart Academy'. In addition, a dedicated Customer Service counter will provide minor Samsung product repairs for customers on the spot.

The Samsung brand shop at Mall of the Emirates is located among the world's leading electronic stores with a convenient positioning close to the metro station.


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit

About Jacky's Retail LLC:
Launched in December 2013, Jacky's Retail LLC is a new subsidiary under Jacky's Group of Companies. Jacky's Retail manages and operates Samsung Brand shops across the UAE. Samsung Brand shops under Jacky's Retail serves as a one-stop shop of all Samsung products. The shops will also include a team of sales consultants and technical assistance. 

For further retail information: Jacky's Retail Office, Tel: +971-4-2821822; Fax: +971-4-2821-474; Email:

For further PR information: Rose Manaog, Action UAE, Dubai, UAE. Email:

© Press Release 2014