'Using video in business communications rising in Jordan, region'

07 November 2013

AMMAN -- Using video as a means of communication among businesses is on the rise in Jordan and the Middle East, according to a study by Cisco Systems Inc.

"More and more organisations, whether in Jordan or the Middle East, use video as a means of communication nowadays, and in the near future, the number of organisations is expected to rise significantly," Wael Abdulal, Cisco collaboration manager, told The Jordan Times recently.

"Using video is inevitable for businesses," he said.

"Many companies have started to see the benefits of using video communication at work, which include the reduction of travel expenses and easier access to staff and clients at all times... This trend is supported by an increase in the number of employees using their smartphones and devices at work."

But as smartphone usage in the workplace is increasing rapidly in the Middle East, businesses should ensure that video communications are secured to prevent any breach, he noted.

According to the study, a copy of which was e-mailed to The Jordan Times, the majority of next-generation executives intend to depend on video communication to improve relationships with their teams, colleagues and suppliers around the world, as well as to improve their products and services.

The 2013 Cisco Future Business Leaders: "Video Attitudes Survey" showed that the majority of executives at companies in the Middle East believe that video has a significant and positive impact on an organisation, with over half indicating that video will enhance the experience of telecommuters, and almost two-thirds saying it will save money on travel costs.

About 90 per cent of the employees in the region agree that a video-enabled organisation could sway their decision to accept a job over a company that has not invested in business-class video communications. 

Over four in 10 young leaders in the region, or 44 per cent, agree that adopting video communication would make them a more effective leader by broadening their reach, the study said.

About 40 per cent of young executives feel that business-class video could provide a competitive advantage, since it would enable teams to collaborate more closely and effectively.

One half of executives foresee that using videos could improve employee training and nearly one half believe that problems in manufacturing or product development could be reduced with their use in communication.

© Jordan Times 2013


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