Shopping experience features first House of Fraser outside of UK
Located in the heart of Abu Dhabi on the site of the old Central Market, the WTC Mall is an all-encompassing cultural district with mid to premium retail, dining and entertainment offers. It houses more than 160 shops, over 20 dining outlets and an eight-screen cinema - all contained within the iconic design and architecture of Sir Norman Foster. Alongside the many external landscaped terraces, the Mall provides a unique retail experience for both residents and tourists alike.
One of the Mall's most significant offerings is the opening of popular British department store, House of Fraser - making it one of the capital's largest department stores with over 170 brands to choose from. Opening for the first time in the Middle East, House of Fraser at the WTC Mall marks the company's first flagship store outside of the United Kingdom and Ireland's 60 outlets.
With a variety of stores and brand names to choose from, the WTC Mall features world-renowned retailers unique to Abu Dhabi such as Karen Millen, BCBG Maxazria, M.Missoni, Rodeo Drive, Gerry Webber, Via Rodeo and much more. Visitors can also explore a variety of delicious dining options for the first time in Abu Dhabi, such as popular burger joints Shake Shack and Fat Burger and P.F. Chang's in addition to established café favourites such as Starbucks, Dome Café, Costa Café and Brioche Doree.
Talal Al Dhiyebi, Executive Director of Asset Management at Aldar Properties, added, "The World Trade Center Mall is truly a modern interpretation of the historic experience of the Central Market area - one the first and richest heritage and commercial hubs in Abu Dhabi. It is a crucial component of the overall World Trade Center development and an important addition to Aldar's diversified real estate portfolio in Abu Dhabi. This is yet another example of how the company aims to meet the growing need for high quality retail offerings in the heart of the capital."
Nabil Daud, CEO, Retail Arabia International, which represents House of Fraser in the Region, said, "We are very excited to announce the opening of the first international flagship store of House of Fraser, which marks the beginning of an expansion plan for the brand in the Middle East. Residents and tourists alike will be able to enjoy a unique, new shopping experience in the heart of Abu Dhabi: House of Fraser will bring many new Brands to the city as well as an unparalleled level of services and offerings, which will set a new standard to the Retail experience in the City."
The World Trade Center Abu Dhabi is a fully-integrated mixed-use development that comprises five major assets: the WTC Souk with 250 retail outlets, the WTC Offices with 59 floors of premium office space, the WTC Residences with 474 luxurious units, and the WTC Mall. It will also feature a Courtyard Marriott Hotel with 195 rooms and direct access to the Mall and Souk. The development joins nearly 330 World Trade Centers located in nearly 100 countries around the world, which share the common purpose of facilitating and developing two-way, international trade and business.
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ABOUT ALDAR Abu Dhabi-based Aldar Properties PJSC is one of the largest developers in the Middle East and North Africa region, with almost US$ 12 billion of assets. The company has developed some of Abu Dhabi's most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Al Reem Island. Aldar Properties is a strong partner of the Government of Abu Dhabi, which is also a major shareholder. The business is aligned with the Emirate's "Vision 2030" strategy of economic diversification and social infrastructure development.www.aldar.com
FURTHER INFORMATIONWorld Trade Center MallLatifa Fouz, PR & Social Media Manager+971 2 508 firstname.lastname@example.org
House of Fraser - Abu DhabiElena Faleschini, Marketing & PR Manager+971 4 325 email@example.com
BrunswickDina Ghandour+971 2 234 4600ALDAR@brunswickgroup.com
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