Swiss firm expands into Bahrain due to success of its Saudi office

13 February 2013
Reichle & De-Massari, (R&M,, the Swiss cabling solutions specialist, has expanded into Bahrain due to the success of its Saudi office. R&M - opened its Riyadh-based Saudi office last year and continues to see tremendous customer and project demand, having already begun or completed several large scale cabling projects.

R&M's expansion into Bahrain is also in line with its overall philosophy of continuously investing in the region for the region. The Swiss cabling firm recently expanded into Turkey and Iraq and is poised for further expansion in the Kingdom with a planned patch cord assembly facility. Also during the past year, R&M impressively posted double-digit growth and doubled its regional workforce.

Jean-Pierre Labry, Executive Vice President, R&M Middle East, Turkey and Africa, said "the success of R&M's Saudi office has prompted us to expand into Bahrain as we remain committed to investing in the region for the region. We're optimistic about the demand potential as the region continues its trend towards increased IT spending post Arab Spring. Our expanded presence will complement our already substantial regional footprint of offices in Saudi Arabia, Egypt, Jordan, Qatar, and the UAE as well as enable us to offer the strong in-country support R&M is renowned for."

Manzoor Ali, Managing Director, R&M Saudi Arabia and Bahrain, added "our expansion is a result of the success we achieved in Saudi and the strong response from our Swiss quality product portfolio. We anticipate that R&M's scalable modular designed copper and fiber solutions will meet with the same strong response in Bahrain, Turkey and Iraq. As such, we will continue to provide the product delivery speed, quality, and reliability our customers' expect from us."

To speed product delivery to its customers, R&M boasts a regional supply chain hub serving the Middle East, Turkey and Africa. This type of first level supply chain support is only second in the world after R&M's hub in Singapore. R&M's seasoned technical staff is also able to design optimized solutions tailored to meet any industry's or customer's requirements from its over 5,500 Swiss quality modular copper and fiber solutions. Each product is backed by a 25-year warranty, first in the industry.

© The Saudi Gazette 2013


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