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Fitness First Launches New Clubs in Fujairah and Ras Al Khaimah

Expands Network to Cater to Fitness Enthusiasts across UAE

Dubai-UAE: 03 January, 2013

Fitness First Middle East, a Fitness First franchise owned and operated under license by the Landmark Leisure and Hospitality Services Ltd, today added two new clubs to its network across the UAE - taking the total number of clubs in the Middle East to 37.

Praveen Bhatnagar, CEO, Fitness First Middle East, said: "Our latest offerings articulate our ongoing commitment to expanding our network of state-of-the-art fitness facilities across the UAE. The Landmark Group's extensive presence in Fujairah and Ras Al Khaimah offers an incisive understanding of consumers in the two emirates. The new clubs that fill a critical gap in the fitness sector are set to offer residents with an unparalleled experience."

The Fitness First club in Ras Al Khaimah is located in Julphar Towers and spans 15000 sq. ft. Meanwhile, the facility in Fujairah is at Century Mall and is spread across 19,000 sq. ft. Both clubs are open to men and women alike with separate facilities for each, offering a range of gym facilities including cardio-vascular and weight training equipment, personal training and group exercise studios.

Fitness First is dedicated to 'making the world a fitter place' with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call 800 FITNESS (348 6377), visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme

-Ends-

About Fitness First Middle East
Fitness   First Middle East is part  of  the world's leading health and fitness  chain,  a Fitness First franchise owned and operated under license by  Landmark  Group,  a leading retail and hospitality conglomerate in the Middle  East  and  India.  With over 37  clubs in the Middle East across the  UAE,  Bahrain, Qatar,  Saudi  Arabia, Kuwait  and Jordan, the fitness  chain  offers  world  class facilities   including   best   in  class equipment,  free  group  exercise classes,     dedicated    free   weights   area,   personal   training   by world-class   fitness  professionals.

Fitness  First's  pipeline  for  the  region includes branches at 360 Mall and Sama Sulaibikhat Kuwait,  Sahara Centre Sharjah, Malga gate  and Khurais Road, Riyadh andWahat Hili,  Al Ain We take this opportunity to reiterate our aim to provide members with easy access to fitness through establishing new clubs across the emirate.

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In  addition  to  dedicated  Ladies  only   clubs  and multiple  membership privileges,   Fitness  First  is also proud to bring the latest  innovation in   the  fitness  industry to its members including Xfit, Swing Yoga, PurMotion, TRX Suspension training, Kettle bells, ViPR and many more.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 300 clubs and 1 million members globally in more than 15 countries worldwide.

For media inquiries, please contact:
Nadine Abdel Khalek
APCO Worldwide
Phone: +971-4-3692929
Fax: +971-4-3688001
Email: nabdelkhalek@apcoworldwide.com

Craig D'Silva
APCO Worldwide
Phone: +971-4- 3692929
Fax: +971-4-3688001
Email: cdsilva@apcoworldwide.com  

© Press Release 2013

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