Alcatel-Lucent and BTC Networks launch the Dynamic Customer Engagement Roadshow 2010 in Saudi Arabia

14 May 2010
Alcatel-Lucent along with its newly appointed partner BTC Networks (Baud Telecom Company), a leading Middle East telecommunications provider and systems integrator, will launch the Dynamic Customer Engagement Roadshow in Saudi Arabia. The Roadshow will take place in three major cities in the Kingdom; debuting in Jeddah on May 17th at Le Meridien Jeddah and followed by Riyadh on May 18th at Sheraton Riyadh Hotel & Towers, and Al Khobar on May 19th at the Sofitel Luxury Hotel. Clients from different business and market segments are expected to attend in each city.

The objective of the Roadshow is to jointly address the communications needs of the fast-growing Saudi enterprise market and to provide BTC Networks' customers and prospects with the latest updates on Alcatel-Lucent Enterprise solutions and services.

The joint Customer Engagement Roadshow will be centered on the Alcatel-Lucent Dynamic Customer Engagement theme. In today's challenging economy, transforming the experience of customers and driving innovation by engaging the enterprise's workforce are critical to business success in the Middle East. 'Dynamic Customer Engagement' leverages the entire enterprise, optimizes customer service processes, and provides visibility into business performance. The key is to implement communications solutions that connect the available knowledge in the organization.

The Keynote Speaker will be Tom Eggemeier, VP Sales & Support for Alcatel-Lucent's Enterprise business in the EMEA region. He will introduce to the Saudi marketplace Alcatel-Lucent's new Smart DeskPhone - the Alcatel-Lucent OmniTouch™ 8082 My IC Phone - which combines the experience of a smart phone with the reliability of a desk phone while leveraging the power of an open applications platform.

The new phone brings together multimedia communications capabilities and web applications to create personalized mashups or industry-tailored applications. It has a large touch screen which leverages new and existing applications and capabilities, such as instant messaging, presence, contextual applications, integrated e-mail, and MP3 music which can be brought together on the desktop. It will serve as an application pod featuring an open API developer platform similar to the approach taken in the applications explosion in the mobile space, and will be integrated with the next generation Unified Communication services from Alcatel-Lucent.

 "The alliance between BTC Networks and Alcatel-Lucent responds to the rising demand of Businesses in the Kingdom for innovative and advanced communications services. The joint Dynamic Customer Engagement Roadshow will demonstrate how Alcatel-Lucent's broad portfolio of enterprise solutions combined with BTC Networks' experience and capabilities in network integration, implementation and maintenance is creating an unrivalled offering in Saudi Arabia." said Alawi Baroum, Executive Director BTC Networks.

"The enhanced user experience and productivity gains made possible by Alcatel-Lucent's new OmniTouch™ 8082 My IC Phone along with our innovative Dynamic Customer Engagement strategy will provide a strong foundation for the fast growing Saudi enterprise market" said Alain Penel, Vice-President sales and support for Alcatel-Lucent enterprise activities in Middle East and Africa. "Alcatel-Lucent's vision and BTCs well-known integration capabilities will enable Saudi enterprises to focus ever more on transforming their customer experience and driving innovation by engaging their workforces."

- Ends -

© Press Release 2010

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