15 August 2017
Dubai, Jeddah - Instinctif Partners has been appointed by the Middle East Paper Company (MEPCO) to support its Investor Relations and financial communications programme. With a growing presence in Saudi Arabia, servicing top international companies, Instinctif’s remit is to elevate MEPCO’s brand recognition among international and regional investor and financial media audiences.
MEPCO is a rapidly growing, vertically-integrated paper manufacturer, exporting to the GCC and wider Middle East & Africa region, and with an expanding presence in South Asia, the Americas and Europe.
To kick-start the new relationship, Instinctif Partners and MEPCO have held a series of high-level workshops to define corporate and financial key messaging, communications tools and IR strategy with a view to the next three years.
Mr. Sami Safran, CEO of MEPCO, commented:
“MEPCO has been on a strong growth trajectory in the last 16 years, and we are looking forward to this next phase in our story, during which we will be looking to more proactively engage with the financial community. As a Tadawul-listed Saudi company exporting to international markets, we want shareholders and potential investors to better understand how progressive, responsible, and active we are in our field. We are pleased to welcome Instinctif Partners to our team and we are looking forward to working with them to achieve our IR objectives.”
Ms. Samantha Bartel, Managing Partner, Instinctif Partners, said:
“Working with MEPCO is every bit as exciting as we thought it would be - we are very pleased to have the opportunity to develop the Company’s IR programme and support its financial communications. MEPCO is an active company with an interesting growth story. Saudi Arabia is an important part of our own growth plans, and currently accounts for a substantial portion of our client portfolio. In those terms, partnering with MEPCO is another important achievement for us.”
Instinctif Partners’ areas of expertise include capital markets, corporate affairs, public policy, engagement, life sciences, content and creative, strategic insight and research. The international business communications consultancy currently operates from 20 offices across 10 countries.
MEPCO is one of the largest vertically-integrated paper manufacturers in the Middle East and Africa, offering a diverse range of containerboard and specialty paper products serving the packaging, construction, furniture, and paper core industries around the world. MEPCO supplies its products to the local Saudi market, as well as the GCC, Middle East and Africa. Furthermore, the Company has developed a growing presence in South Asia, the Americas, and Europe.
The Company’s innovative approach to doing business enables it to deliver a significant environmental and economic benefit to its home market. The use of energy- and water-efficient production processes enables MEPCO to offer environmentally-friendly and recyclable products to the market. Through its wholly-owned subsidiary, WASCO, MEPCO’s raw materials are sourced from locations across the Kingdom, securing business sustainability while providing measurable benefits to the Saudi economy.
About: Instinctif Partners
Instinctif Partners Middle East is a leading international communications consultancy with areas of expertise in capital markets, content & creative, engagement and insight & research. Headquartered in the UK, Instinctif Partners currently employs 450 people in 20 offices across ten countries in Europe, the Middle East, Africa, Asia and North America. Based in Dubai, UAE, our team partners with clients across the MENA region, helping them meet the challenges of their business by developing strategies, delivering brand value and communicating their story to key audiences.
We work with clients across sectors, combining insights, expert storytelling and creative delivery to help them engage with stakeholders and develop trusted relationships. One of the fastest growing consultancies in the UK, Instinctif Partners has been awarded Large Consultancy of the Year by PRCA, Best PR Consultancy at the Corporate & Financial Awards, Regional Independent Consultancy of the Year (EMEA) at the ICCO Awards, and City Agency of the Year for the second consecutive year at the PRCA City and Financial Awards 2017. Instinctif Partners Middle East won the PRCA MENA Best PR Campaign in Crisis for 2017.For more information, please visit www.instinctif.com
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© Press Release 2017