Unique exhibition telling the story of iconic Italian brands

Doha, 24 October 2016

“Branding Evolution”, a unique exhibition which tells the story of iconic Italian brands, will come to Qatar for the first time from 6 – 20 November 2016, at City Centre Rotana, Doha held under the patronage of the Italian Embassy in Doha. The announcement was made during a press conference held on 24th October 2016 which was attended by His Excellency Mr. Guido De Sanctis, Ambassador of Italy to Qatar, Mr. Essa Ahmed, CEO, Rosso Italiano Luxury Events (Rosso Italiano) and Ms. Laura Somma, Managing Director, Rosso Italiano.

Following its European successes in  Sweden, Switzerland, Belgium, Turkey and of course Italy, “Branding Evolution”  will soon arrive in Qatar, a stage considered "essential and fundamental" by its curators and owners  Museo del Marchio Italiano, Maurizio di Somma and Raffaele Fontanella.

His Excellency Mr. Guido De Sanctis, Ambassador of Italy to Qatar said, “We have strongly supported this exhibition because we truly believe in its great artistic value and are delighted that Qatar is the first country in the Middle East to host it.”

Mr. Essa Ahmed, CEO, Rosso Italiano said, “We are excited to bring this one of a kind exhibition to Qatar for people to enjoy. The artistic and visual journey it creates will guide visitors through the evolution of some of Italy’s most famous and loved brands, such as Ferrari, Lamborghini, Versace, Fendi and Piaggio, amongst many more. Thanks to the contribution of globally celebrated designers, the story of these brands are really able to come to life.”

Ms. Laura Somma, Managing Director, Rosso Italiano commented, “As well as the exhibition itself, people can expect to see some world-class entertainment. Amii Stewart, the platinum disc award-winning and Grammy Nominated American singer will be performing her most well-known repertoire. Incanto Quartet, four famous and renowned sopranos, will pay homage to great Italian opera and popular songs, while for the first time, and with the support of the popular singer Ali Shaeen they will also combine an Italian opera of Rossini with a memorable Qatari song.”

Mr. Joseph Coubat, General Manager of City Centre Rotana, Doha remarked, “It is our utmost pleasure to be the hospitality partner of “Branding Evolution”, which is definitely a unique event happening for the first time in the city. As a five star hotel in West Bay featuring a big number of customized artworks within our property, we are pleased to be part of this artistic event where we are able to showcase an impressive combination of art and hospitality.”

Giving visitors a complete experience for their senses, food will also play an important part in “Branding Evolution” with influential chefs Frank Bordoni and Nawal Al Sayed bringing an extravagant four-course menu that blends the best of Italian gastronomic culture with that of Qatar.  While the famous Qatari presenter, Hamad Al Amari will entertain guests during the gala event. Last but not least the best of Made in Italy, Pinella Passaro will also be showcasing her outstanding high-fashion dresses and Pier Antonio Friso, an artist whose shoes have been worn by countless Hollywood celebrities, will be present with his creations for the opening.

To celebrate the fact that “Branding Evolution” has come to Qatar, organizers Rosso Italiano have also decided to establish an annual Award which will recognize relevant local personalities who contribute to the growth and development of the country.

-Ends- 

For more information:
ROSSO ITALIANO LUXURY EVENTS
LAURA SOMMA
Managing Director 
lsomma@rossoitaliano.qa

TripleTwo 
OLIVIA CARAIAN
Senior PR Account Manager
o.caraian@tripletwo.com

© Press Release 2016