The European lingerie specialist has launched its first store in Dubai at Ibn Battuta Mall

Dubai, April 21, 2015: Hunkemoller, Europe's premium lingerie brand brings its sought-after urbane lingerie collection to its store in Dubai at the Persia court of the country themed Ibn Battuta mall.  Featuring playfully feminine designs and cuts, Hunkemoller is an amalgamation of classy, chic and elegant innerwear.

The Dutch-brand has almost 600 stores in 16 countries with a strong market base in Europe. Having opened their first store in Amsterdam in, as far back as, 1886, Hunkemoller has grown into a largely loved lingerie brand.

Hunkemoller's product range includes lingerie, nightwear, swimsuits, hosiery, beauty products and accessories. The collection is designed by the brands talented in-house design team who are dedicated to bringing bold and demure designs to match the everyday woman's passion for all things beautiful. The brands latest collection is a burst of colour from turquoise, red, pink to the classic black, white and beige. Lace and subtle embellishments feature prominently throughout the collection while frills also add a dash of naughty spunk.

While lingerie largely describes the brand, their accessories are anything but dull. From sleep eye masks, make-up bags to night time socks and bedroom slippers, Hunkemoller features them all. It has also added a lot of cutesy details with cats and bunnies on slippers.

Daring hosiery which oozes oomph also creates a statement in the collection, full length stockings and garters bring out the classic yesteryear fun to the fore. One can hope to be greeted with a wide range of women's inner and comfort wear at the Hunkemoller store.

Hunkemoller is focused on bringing sophisticated and feminine innerwear to what they believe to be the woman of today. Their designs are both simplistic and stylish. The age group they it caters to is varied with products for women of ages between 12 to 60. 

Hunkemoller has developed a multi-channel strategy for expanding its operations through new stores, shop-in-shops, e-commerce and international franchising. The brand is well-recognized and awarded in Europe and has also been named the best lingerie retailer in the Netherlands and in Belgium, Germany and Austria over years.

The Netherlands forms a huge 40% of the sale while Germany closely follows behind with a rather large 30% market share. The large following of the brand has pushed it to expanding their reach and penetrating further into different countries. Although epitomizing the success story in Europe, Hunkemoller is poised to take on the Middle East lingerie market. With stores already set up in Kuwait, Bahrain, Saudi Arabia and UAE Hunkemoller is rapidly increasing its presence.

Exclusively distributed in the Middle East by the Jawad Business Group, Hunkemoller is evolving from a successful high street retailer to a global brand. It currently holds top position when it comes to market share for lingerie in the Netherlands, Belgium and Luxembourg and has a brand awareness rating of almost 100 per cent.

About Hunkemoller
Founded in 1886 as the Corset and Bustle shop it went humble beginnings in Amsterdam to a global cross-channel retailer, Hunkemoller sells lingerie and related products in 16 countries. Hunkemoller has almost 600 stores worldwide with a staff of 3,000, all focused on delivering quality products and exceptional customer service. The products and service has been recognized by Hunkemoller winning the best lingerie store award in The Netherlands, Belgium and Luxembourg 5 years running.

Hunkemoller is one of the largest lingerie specialists in Europe with a product range that extends from bras and briefs to nightwear and loungewear, swimwear, shape wear, hosiery and a new beauty collection.

Press Release 2015