Efforts of Conrad's first KSA property correspond with Hilton's corporate responsibility strategy - Travel with Purpose

Makkah, Saudi Arabia – 16 November, 2016  

In line with the Government’s efforts to implement sustainable, green measures across the Kingdom of Saudi Arabia, Conrad Makkah Jabal Omar is planning to adopt a number of efficient operations that can help reduce environmental impact and conserve natural resources in one of the holiest cities in the world.

Through Travel with Purpose, Hilton’s corporate responsibility strategy, Conrad Makkah Jabal Omar aims to introduce sustainable measures that will help the property lessen energy consumption and reduce waste with recycling.

“Saudi Arabia has been investing in developing new technologies and introducing new practices aimed at preserving the environment, and small actions and initiatives by the private sector can have a big impact in achieving that sustainable goal. Since our launch a few months ago, we have succeeded in saving energy through introducing air conditioner motion sensors which switch off automatically whenever there are no guests in the room,” said Ismail Sirry, general manager of Conrad Makkah Jabal Omar, a brand owned by Hilton. “We are also in discussion with Jabal Omar Development authority to launch Garbage Recycle project in 2017 that will provide nontraditional recycling alternatives for the different items the community can recycle,” he added.

As part of its Vision 2030, the Kingdom intends to boost the development of its tourism industry even further. According to STR Global, Saudi Arabia reported the most rooms in construction with 36,545 rooms in 78 hotels. More than 75 per cent of new hotel investments are in Makkah and Madina, the fact which requires the implementation of efficient green measures to ensure that the environmental footprint is under control.

“From an environmental point of view, there are many challenges which can have an impact on the wellbeing of people and the ecosystem around us. By finding sustainable solutions and operating as efficiently as possible, we can lessen the impact of those challenges,” Sirry added.

Launched in 2011 by Hilton, Travel with Purpose strategy focuses on advancing three priorities: creating opportunities for individuals to reach their full potential, strengthening local communities, and managing impacts on the environment through the measurement, analysis, and improvement of the use of natural resources. It allows to take the advantage of global footprint and scale, while also realizing the need for local solutions.

Conrad Makkah Jamal Omar is located at Ibrahim Al Khalil, Makkah 21955, Saudi Arabia Telephone: +966 12 530 8777 or visit here to book.

For more information about Conrad Hotels & Resorts, please visit http://news.conradhotels.com  or follow us on Facebook, Instagram, and Twitter.

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About Conrad Hotels & Resorts
Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through a curated collections of 1-hour, 3-hour, or 5-hour experiences, available through www.stayinspired.com or through the intuitive Conrad Concierge mobile app. Consisting of 28 properties across five continents, Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com . Learn more about the brand by visiting http://news.conradhotels.com  or following us on Facebook, Instagram, and Twitter.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,800 managed, franchised, owned and leased hotels and timeshare properties with nearly 789,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit www.news.hiltonworldwide.com  for more information and connect with Hilton on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram. 

© Press Release 2016