| 07 Sep 2010 |
|
Canon Middle East outlines IT channel strategy in Egypt, unveils latest range of solutions for Egypt's System Integrators & VAR channel
- Text size
IT expenditure in Egypt to reach USD 2.1 billion by 2014
Country remains one of the five most profitable markets for Canon
, world-leading innovator and provider of imaging solutions for businesses and consumers, yesterday (Monday, September 6, 2010) outlined its IT channel strategy for Egypt and unveiled its latest range of solutions for Egypt's System Integrators & Value Added Reseller channel. The strategy takes advantage of the country's growing IT expenditure that is expected to sustain a 12 per cent CAGR to reach USD 2.1 billion by 2014 from USD 1.3 billion in 2010, making Egypt one of the fastest growing IT economies in the world according to statistics from Business Monitor International. CanonCanon
revealed that its IT channel strategy in Egypt will focus on empowering relationships with partners by offering feature packed new product line up like models with Arabic driver and 40ppm speed, especially designed for SMBs which are the target clients of IT Dealers. Additionally the company will develop dedicated incentive packages for the IT channel and offer increased Shubhak (display) activities, dedicated training programs thereby improving the toner sales/attachment ratio with the printer.During the ceremony held at the Fairmont Heliopolis, Cairo, CanonCanon noted that Egypt is regarded as one of CanonCanon's five most profitable markets in the Middle East. The aggressive economic reforms, sustained industrial growth and stability in the banking sector will serve as key growth catalysts and help generate long-term business opportunities in the country's IT sector.
Anurag Agrawal, Managing Director, Canon Middle EastCanon Middle East
, said: "We are working to increase CanonCanon's visibility in major outlets across Egypt, targeting over 100 outlets mainly through Massmarkets, Power Retailers and IT dealer channels. We have also recently launched a partner development program called Essential Business Builder Program (EBBP) in Egypt. CanonCanon certainly remains strongly committed to Egypt and our IT channel strategy will greatly enhance our ability to cater to the distinct requirements of IT customers and business clients in the country."CanonCanon's latest line of products has been developed through extensive investment in research and development, as the company has allocated over 9 per cent of annual sales in R&D activities over the past two years. CanonCanon also took the opportunity to highlight its efforts to complement environmental and social-oriented initiatives in Egypt under its corporate philosophy of "kyosei" or living and working together for the common good.
Environmental conservation has been an important management issue at CanonCanon as the company has developed measures to ensure full compliance with international and local environmental standards from the product planning stage through to design, development, production, sales, use, recovery, and recycling of each product. CanonCanon's ultimate goal has been to create environmentally conscious products that realise energy efficiency, resource efficiency, and eliminate the use of hazardous substances.
-Ends-
Middle EastCanon Middle EastCanon Middle East
, a subsidiary of CanonCanon Europe, is the operational headquarters for CanonCanon in the Middle East and North Africa and is based in Dubai, UAE.Founded in 1937 with the specific goal of making the best quality camera available to customers, CanonCanon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
CanonCanon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, CanonCanon enables each customer to realize their own passion for image.
Further information about Canon Middle EastCanon Middle East is available at: www.canon-me.com
For more information please contact:
DNA Communications
P.O. Box: 191117, Dubai
T. 00971 4 3988490
F. 00971 4 3988491
E. info@dnacomm.com
W. www.dnacomm.com
© Press Release 2010
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Loading ...
Post a Comment
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.