| 06 Sep 2010 |
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Axiom Telecom & Samsung Sign Retail Agreement to Engage UAE Consumers
Faisal Al Bannai, CEO of Axiom Telecom
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Dubai, United Arab Emirates: Axiom TelecomAxiom Telecom
, the region's leading mobile phone retailer, is partnering with Samsung ElectronicsSamsung Electronics, a leader in mobile phone technology, to provide specialized 'Solution Bays' across numerous Axiom TelecomAxiom Telecom retail outlets in the UAE. The Samsung Solution Bays will showcase the brand's devices and demonstrate various mobile solutions such as navigation, music, email and messaging. In addition, Samsung will train in-store staff to provide customers with expert advice about Samsung's offerings.The agreement enables Samsung, a global pioneer in mobile phone technology, access to key consumers in the UAE as a means to further develop their market share in the region.
is transforming the region's retail scene and is being recognized for its unique in-store setting. For example, Live Zones in the centre of stores encourage visitors to interact with live demo phones before making their purchase decision. Additionally, customization zones let customers instantly choose from a range of skins and stickers, allowing them to personalize their phones to suit their tastes and preferences. "At Axiom TelecomAxiom Telecom, we provide experiences that benefit consumers and allow them to interact closely with our partners' brands. Samsung is recognized for its dedication to innovation and we are delighted to offer Samsung's mobile solutions to our customers in an engaging, interactive environment," said Faisal Al Bannai, CEO, Axiom TelecomAxiom Telecom.
"Samsung aims to enrich people's lives through its diverse product ranges, services and technologies. Axiom TelecomAxiom Telecom
's creative retail solutions were a perfect fit for our brand and naturally, the ideal partner for Samsung," said Sandeep Saihgal, General Manager, Samsung Gulf ElectronicsSamsung Gulf Electronics. Axiom TelecomAxiom Telecom, with a regional market share of over 60 per cent in the mobile retail industry, is the largest and leading authorized distributor and retailer for international brands in the Middle East. Axiom TelecomAxiom Telecom specializes in wireless communication products and has more than 500 retail outlets in prime locations across the region.
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About AxiomAxiom
Telecom Axiom TelecomAxiom Telecom
was established in 1997 by Chief Executive Officer, Faisal Al Bannai, and is today the leading multi-brand, multi-channel distributor of mobile telecommunications devices, accessories and telecom services in the Middle East. AxiomAxiom
's distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel through a variety of brands and store formats, a micro distribution channel for independent stores, and a macro-distribution channel serving wholesalers for domestic and international sales. The Group has more than 3,000 employees and operates over 3,200 points of sale across the Middle East. The Group also has strategic interests in associated companies operating in the Indian market. AxiomAxiom
is committed to excellent customer service and continuous innovation to ensure its customers receive the best ongoing support and advice on a wide range of telecommunications products and services. Axiom TelecomAxiom Telecom
is 53% owned by Al Bannai Investments, 40% owned by a subsidiary of TECOM (a member of Dubai Holding) and 7% owned by Al Zarouni Enterprises. For further media information, please contact:
Sweta Sewa
Ketchum Raad Middle East
Tel: +971 4 425 8977
E-mail: sweta.sewa@ketchum-raad.com
© Press Release 2010
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