| 02 Sep 2010 |
|
Du reduces international off-peak calling rate by over 50%
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Call friends and loved ones around the world from 9.00pm to 9.00am and all day Friday at
1.5 fils/sec (90 fils/min) with dudu
's One World Plan.
In addition, get up to 60% bonus for international calls while recharging
has slashed its international off-peak calling rates by over 50 per cent, offering a rate of just 1.5 fils/sec (90 fils/min) to 190 top destinations. The new offer - available as part of dudu's One World Plan - will make calling loved ones around the world more affordable than ever before..For international calling, dudu's "more international" recharge option gives customers bonus credit of up to 60% in addition to the face value of the recharge. This recharge option, combined with the "One World Plan", provides great savings on international calling. The AED 20 recharge card gives 29 mins of international calls, AED 50 gives 78 mins, AED 100 gives 167 Mins and AED 200 gives a whopping 356 mins of international calls, when calling during off-peak hours or anytime Friday.
Elite plan customers can also enjoy this offer along with the monthly international calling rewards that gives them up to 75% bonus for international calling.
There is no change in the peak hour rate of 4 fils/sec (AED 2.4/minute) from Saturday to Thursday, 9am to 9pm. Customers can opt in to the One World Plan at no extra cost by dialling 135 from their dudu mobile line, and then selecting option 6.
Below table shows how the One World Plan and 'more international" recharge option combine to give the best deal on international calling:
WOW Recharge Denominations | Bonus Credit for international calls with 'more international' option | International calling rate during off-peak hours with the One World Plan - Min (AED) | Available international minutes for calls made during off-peak hours |
20 | 30% | 0.9 | 29min |
50 | 40% | 0.9 | 78min |
100 | 50% | 0.9 | 167min |
200 | 60% | 0.9 | 356min |
Destinations*: Top destinations include, India, Bangladesh, China, Pakistan,, Sri Lanka, United Kingdom, USA, Australia, South Africa, New Zealand, Germany, Spain, Nepal and many more.
- Ends -
About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.
Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, dudu business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
dudu products and services for consumers and business are available through dudu's retail network, currently numbering 33 dudu shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html. dudu shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
dudu is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.
Awards to date
• dudu presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.
• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008
• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
For more information, please contact
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: dudu.ae">saugat.chatterjee@dudu.ae
© Press Release 2010
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