| 01 Sep 2010 |
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Landmark Group Appoints JiWin as Partner for Public Relations and Corporate Affairs
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Dubai-UAE: 1 September, 2010 - Landmark GroupLandmark Group
, the multi-billion dollar conglomerate operating in the region's retail and hospitality sectors, today announced the appointment of Dubai-based JiWinJiWin Public Relations, leading communications specialists, as the agency responsible for handling its public relations and corporate affairs across the Gulf Cooperation Council (GCC) region.The announcement follows an intensive pitch process that witnessed the participation of as many as five leading agencies.
Bhuvana Acharya, Head of Corporate Communications and CSR at Landmark GroupLandmark Group, said: "Over the years, the Landmark GroupLandmark Group has expanded the scope of its operations both geographically and across different sectors. Our communication needs have also grown exponentially, demanding a review of our strategies. We are delighted to have chosen JiWinJiWin Public Relations based on the vision they share for our growth and their strength in forging relationships with key stakeholders within the media, communications and regulatory authorities."
JiWinJiWin PR will work closely with the Dubai-headquartered corporate communications team of Landmark GroupLandmark Group, acting as a hub to align its messages and disseminate across the media platforms in the region. The Group's CSR initiatives will also be driven by JiWinJiWin.
Mamoon Sbeih, Managing Director, JiWinJiWin
Public Relations, said: "The Landmark GroupThe Landmark Group, from its inception and significant growth to its diversification and future plans, is an amazing success story. At JiWinJiWin PR, our unified effort would be to convey this outstanding success to all stakeholders and build additional brand awareness for the Landmark GroupLandmark Group. We are confident our team that has years of retail PR experience in this region, and maintains a grounded approach towards corporate affairs, will be most suited to highlight the Group's strengths."The Landmark GroupThe Landmark Group has a presence across all categories within the retail sector and has diversified to areas such as hospitality and leisure. A leader in the Middle East retail industry with operations across 12 markets, the group has successfully established its procurement might and offers high value for money to customers.
JiWinJiWin
Public Relations is a dynamic agency that has grown rapidly since its inception in 2006. Having established a strong public relations practice across various categories, it continues to boast a portfolio of prestigious clients from the corporate, financial, real estate, healthcare, hospitality, tourism, retail, IT, media and industrial sectors. -Ends-
About LandmarkLandmark Group
Founded in 1973 in Bahrain, the Landmark GroupLandmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 900 stores encompassing over thirteen million square feet across Middle East, India, Egypt, Turkey, Yemen and Pakistan (franchise operation).
Landmark GroupLandmark Group employs more than 31,000 employees and provides a value-driven product range for the family through its core retail concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Iconic, Home Centre, Q Home Décor, Max, Shoexpress, E-Max and LandmarkLandmark International, which includes franchise international brands such as New Look, Reiss, Aftershock and Koton.
The Group recently opened 21 stores and 3 restaurants at the Mirdif City Centre in Dubai, encompassing a retail area of over 300,000 sq. ft.
About JiWinJiWin Public Relations
Launched in February 2006, JiWinJiWin offers valuable and unique consultancy services to clients looking for effective communications support. Delivering comprehensive corporate and product communications, JiWinJiWin works towards creating awareness and developing brand equity among key target audiences. With its strong region-wide network of industry and media partners, the agency's strategies are geared to generate maximum return on communications investment in each target market.
JiWinJiWin's core values are rooted in key principles of professionalism, accountability, as well as integrity, entrepreneurial spirit and ingenuity when planning clients' communications strategies.
LandmarkLandmark Group
Bhuvana Acharya
Direct: +9714 8094131
Switchboard: +9714 809 4000
Mobile: +97150 7085912
Fax: +9714 809 4321
Email: bhuvana.acharya@cplmg.com
© Press Release 2010
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