Sharjah's hotel apartments occupancy increases to 70% in July 2010

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SCTDASCTDA

During the same period, the number of hotel apartments nights increased by 12 percent from July 2009 figures of 58,722 hotel nights to 65,626, while the emirate's hotel occupancy rate rose from 64 percent in July 2009 to 70 percent in July 2010.

The SCTDASCTDA's statistics show that GCC tourists remained the top visitors to Sharjah in July 2010, accounting for 45 percent of total tourist arrivals, followed by tourists from other Arab countries (20%), Asian tourists (18%), European tourists (12%) and tourists from the Commonwealth, USA, Africa and Pacific region (5%).

SCTDASCTDA

SCTDASCTDA

"We are focusing on implementing a clear strategy based on targeting leading markets that are important for parties concerned with the tourism industry, as well as organising activities and events that will contribute directly to the promotion of tourism, participating in the world's largest tourism and trade exhibitions, and organising promotional tours all over the world," Al Noman added.

"Statistics show that Sharjah has become a destination of choice for GCC tourists. More than 30,000 GCC tourists visited the emirate in July, a figure that emphasises the feasibility of presence in this important market and the necessity of providing more offers for GCC tourists. This will help promote the success of Sharjah's tourism sector, and can be partly accomplished through the continuing organisation of the GCC promotional tours that the SCTDASCTDA has been involved with for the last nine years," he added.

"Supporting Sharjah's status as a leading tourism destination on the global tourism scene is one of the top priorities for the SCTDASCTDA, especially as the emirate has become a favourite tourism destination for many tourists across the globe. The promotional tours organised by SCTDASCTDA have become an important stage on which the Authority continues to showcase Sharjah's various tourist attractions," Al Noman concluded.

The SCTDASCTDA, in co-operation with Air Arabia and representatives from the emirate's tourism sector, has also organised a promotional tour across a number of European capitals and held meetings with tourism companies in Turkey, Belgium, Greece, Kazakhstan and the Ukraine, where tourism and travel companies and agencies expressed significant interest in what makes Sharjah such a unique destination on the world's tourism map.

About SCTDASCTDA:
The Sharjah Commerce and Tourism Development Authority (SCTDASCTDA) was established in accordance with Emiri decree no. 5 for 1996, with the primary objective of promoting the emirate of Sharjah through planning and laying down strategies to promote tourism and commerce, undertaking activities to market and promote the emirate, and conducting appropriate market studies and surveys, including economic and social studies, and field studies and surveys.

As a public authority with a corporate body and independent budget, finance and administration systems, the SCTDASCTDA focuses on actively promoting the commerce and tourism activities within the emirate of Sharjah and increasing local, regional and international awareness of the emirate as a top tourism and commerce destination.

The SCTDASCTDA is committed to exploring and exploiting new and existing ways to promote the emirate, including participation in international exhibitions, conferences and other relevant events, and is also responsible for organising and hosting events taking place within Sharjah, including the annual Sharjah Water Festival and F1 Powerboat Grand Prix.

For further information, please contact:
Sharjah Commerce and Tourism Development Authority
Media Department
Tel: 00971 6 5566777
Fax: 00971 6 5563000

Maryam Keblawi
SAHARA Communications
Tel: +971 4 329 8996
Fax: +971 4 329 8995
Cell: +971 50 477 9923
E-mail: maryam@saharagcc.com
www.saharagcc.com

© Press Release 2010