| 24 Aug 2010 |
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Middle East Mobile Sector To Cash In On Us$15.65 Billion Applications And Content Boom
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Mass Downloading from Up and Coming Mobile Markets
Dubai, United Arab Emirates, Global mobile applications sales and downloads are forecast to reach US$15.65 billion by 2013* and Middle East operators and device manufacturers are preparing for a telecoms windfall. As the region's consumers discover the concept and access the increasing amount of apps and content, many of the established stores are focussing their attention on the MENA region.
Untapped potential, the expansion of 3G networks and increasing use of smartphones are leading to a dramatic rise in the demand for mobile applications and value added services in the Middle East. According to a recent industry report from Interactive Data Corp, the worldwide smartphone market grew by more than 56 percent in the first quarter of 2010. Over a longer period, the Middle East and Africa is set to be among the top global smartphone markets, with a sustained compound annual growth rate (CAGR) of 39 per cent for the next four years.
To reflect the importance and help develop these markets, this year's 30th anniversary of GITEX TECHNOLOGY WEEK is introducing GITEX Mobile Apps & Content World, a dedicated platform for the mobile applications and entertainment market. For handset manufacturers, mobile network operators and developers, GITEX Mobile Apps & Content World will bridge the telecommunications and consumer electronics market, providing opportunities to gain marketing exposure to the B2B and B2C audience across the Middle East region.
Helal Saeed Almarri, CEO, Dubai World Trade Centre, organiser of GITEX said: "The Middle East is well known for its demand for the latest mobile hardware and software, and apps and content are at the cutting edge of this highly lucrative sector. In order to take advantage of a market it is necessary to fully understand its progress and demand, and GITEX Mobile Apps & Content World will serve as a dynamic platform where international vendors and consumers can do exactly that."
GITEX Mobile Apps & Content World will also present a series of open panel debates with industry experts exploring apps and content from an international and regional perspective, as well as exploring the huge potential of mobile marketing in the Middle East.
Steve Lewis, Marketing Director for NokiaNokia
in Middle East and Africa, said: "Consumers are fast moving to smartphones and downloading applications according to their individual needs and preferences. Emerging markets like the Middle East are leading this wave due to the rapid adoption of smartphones and increased consumer confidence. This is an enormous opportunity for those organisations seeking to take advantage of such exponential growth. NokiaNokia is all about connecting people to what matters most. At GITEX Mobile Apps and Content World, we will be discussing the future of the mobile apps market and how the market is likely to evolve while showcasing our new offerings within the smartphone and solutions segment."
GITEX Mobile Apps & Content World will highlight the companies shaping the region's mobile apps and content market, the latest smartphone devices and collaborative mobile technologies. Participants include NokiaNokia
, Asus-Garmin, Blackberry (RIM) and Binatone, alongside apps developers Haiku, Globo Mobile, Evento, Winjit, CoolPad, ValueLabs and Dubai-based Sevdotcom. GITEX Mobile Apps & Content World has entered into an Industry Partnership with the global trade body for mobile media companies, Mobile Entertainment Forum. According to Sarah Roberts, MEF General Manager, EMEA, "Our Industry Partnership is a reflection of MEF's support for this sector and mobile media innovation in general across the Middle East. GITEX Mobile Apps & Content World provides an ideal platform to bring together international and regional mobile experts to stimulate growth and creativity in the mobile application and content ecosystem."
GITEX Mobile Apps & Content World will take place during the whole of GITEX TECHNOLOGY WEEK from 17-21 October 2010 with the general public being given access to Consumer Electronics and GITEX Mobile Apps & Content World from the 19 - 21 October.
GITEX TECHNOLOGY WEEK, the region's largest and most established ICT trade event, will celebrate its 30th anniversary this year at the Dubai International Convention and Exhibition Centre. To register or for more information please visit www.gitex.com
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About GITEX TECHNOLOGY WEEK
Website: www.gitex.com
Now in its 30th year, GITEX TECHNOLOGY WEEK 2010 delivers the ultimate platform for the international ICT industry to meet and conduct business. The event is a definitive gateway not just to the Middle East market but to the wider region. GITEX TECHNOLOGY WEEK hosts thousands of key suppliers and market innovators across four core disciplines:
GITEX Business Solutions: The leading international ICT trade event for enterprise solutions and SMBs for the MENASA region.
GULFCOMMS: The largest international telecommunications trade event for mobile, fixed IP and satellite.
Consumer Electronics: The MENASA region's premier international trade event for consumer electronics, entertainment, IT systems, components and peripherals.
GITEX Global Conferences: The region's largest dedicated knowledge exchange forum. This key networking platform brings together the crème de la crème of industry experts and ICT professionals under one roof and will feature an unparalleled series of strategic keynotes, seminars and dynamic networking sessions.
New for 2010 - GITEX Global Leaders Summit:
As part of the 30th anniversary celebrations, it is our privilege to announce the GITEX Global Leaders Summit - Inspiring Innovation and Collaboration - taking place on the opening day, 17 October 2010.
GITEX Global Leaders Summit is an exclusive, by invitation only opportunity to network with the region's top decision makers as some of the world's foremost thinkers divulge global insights into today's hottest topics and issues. It offers an exceptional opportunity for collaboration and knowledge sharing for senior executives involved in the evolving ICT sector in the MENA region. Announcements will follow soon about which top names will be speaking this year.
New for 2010 - GITEX Cloud Confex - 'Shaping the future of cloud computing in the Middle East':
Introducing an exhibition and conference for cloud computing specialists to showcase their newest services and innovations, compare and research new ideas, garner new partnerships and knowledge share. The event will also discuss the pros and cons of this new IT strategy including dynamic infrastructure, flexibility, cost reductions and increased reliability within a two day dedicated conference.
New for 2010 - GITEX Mobile Apps & Content World:
Mobile Applications and content are in a fierce battle for market share, with mobile operators and manufacturers scrambling to open up their own apps stores. From carrier alliances to apps stores buyouts, the market is evolving rapidly as popular demand for apps to buy and download increases. The opportunities are immense, none more so than within the emerging telecoms market of the Middle East.
GITEX Mobile Apps & Content World is a brand new proposition within the biggest and most influential ICT event for the Middle East & Africa region. Providing a high profile, dynamic framework for the mobile applications and entertainment market, this is the first event of its kind in the region. It's an unmissable opportunity to showcase apps and related products/services to a commercially switched-on audience.
GITEX Majlis
This executive business programme for CEOs and other top level executive attendees is designed to ensure that they enjoy a fast-track experience at the show. Keeping their busy schedules in mind, members can enjoy easy pre-completed registration, advance issuance and delivery of the GITEX Majlis Badge and Executive Lounge facilities. These are just a few of the benefits offered to GITEX Majlis members. For more information, please visit www.gitex.com/majlis
GITEX TECHNOLOGY WEEK Opening Hours
17 October 2010 1pm-7pm
18-20 October 2010 10am-7pm
21 October 2010 10am-5pm
TRADE VISITOR INFORMATION
Online rate* Onsite rate
5 day pass AED 100 AED 120
1 day pass AED 50 AED 60
About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers more than 31 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.
Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.
DWTC works the region's leading trade bodies and industry associations to ensure that all conferences deliver full value and are built upon the real needs of their specific sector.
For more information, please contact:
Ayesha Karumbaya
Asda'a Burson-Marsteller
Tel: (+9714) 3344550
(+9714) 3344550
E-mail: a.karumbaya@asdaa.com
Kurt Parry
Dubai World Trade Centre
Tel: +971 (0)4 308 6124
+971 (0)4 308 6124
E-mail kurt.parry@dwtc.com
Iman Ahmed
Asda'a Burson-Marsteller
Tel: (+97150) 2058021
(+97150) 2058021
E-mail: i.ahmed@asdaa.com
© Press Release 2010
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