| 05 Aug 2010 |
|
KIA UAE launches 2011 Sportage in new Deira showroom
- Text size
Dubai, UAE - 5 August, 2010: Al Majid MotorsAl Majid Motors
Co. - the sole distributor of KIA cars in the UAE - has launched the 2011 KIA Sportage SUV in KIA UAE's all new state-of-the-art showroom in Deira, Dubai.KIA's latest showroom -- which also acts as KIA UAE's new Dubai headquarters -- officially opened yesterday and is the company's third showroom in Dubai.According to General Manager of Al Majid MotorsAl Majid Motors Co., Mohammad Khader: "It's not often a car dealership gets to launch a brand new car and showroom at the same time, so we're very happy with the timing."He added: "KIA's new Deira showroom is the second in the area and is located right in the hub of the area's automobile market. With this latest addition we now have ten showrooms throughout the UAE, all of which offer sales, after-sales and spare parts services. With this new showroom under our belt, we look forward to increasing KIA's sales by at least 20%."The 2011 KIA Sportage features a totally new body shell and engine, distinctive styling and a range of luxury elements. Longer, lower and wider than the previous generation model, the 2011 Sportage is instantly recognisable by its 'tiger' face which incorporates Peter Schreyer's modern signature grille design that now links all new KIA models. The car's standard CDP audio system includes a CD player with MP3, USB and iPod connectivity and six top-of-the-range speakers; one in each door and a tweeter at each end of the dashboard. The optional upgraded CDC system includes a woofer and external amplifier that can generate amazing surround sound.
KIA is serious about investing in R&D programmes directed at enhancing active and passive vehicle safety to deliver the highest levels of occupant protection. The sturdy
new 2011 Sportage is no exception and comes fitted with six airbags strategically placed on both front and back seats.
Additional active safety technologies can be fitted to the new Sportage. These include: ESC (Electronic Stability Control) and two new systems; HAC (Hill Start Assist Control) and DBC (Downhill Brake Control). HAC prevents slip-back during stop-start driving-up inclines, while DBC ensures safer travel down steep slopes by maintaining a steady 8 kph (5 mph) speed.
The performance of the Sportage's all-disc braking system is boosted by three systems: a regular ABS (anti-lock system); EBD (electronic brake-force distribution) to adjust the front/rear brake pressure; and BAS (brake assist system) which recognises an emergency stop and delivers maximum braking power. Two active systems are available to assist drivers with reversing manoeuvres. The first is a back-warning sensor that helps the driver avoid contact with pedestrians by triggering an audible warning whenever the vehicle approaches an obstruction.
The second is the new rear-view camera mounted on the tailgate. This camera is fitted with a 130-degree, wide-angle lens which transmits images to an LCD display set within the interior rear-view mirror, or to the navigation display, if fitted. It allows the driver to simultaneously check the rear-view and blind spot below the rear window.
The second-generation Sportage was introduced in 2004 and indicated a massive step forward for KIA. Over the next six years, the second-generation model attracted thousands of customers, achieving global sales of more than 860,000 units, including more than 172,000 units in 2009.
-Ends-
About Kia Motors
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive
About Al Majid Motors
Al Majid MotorsAl Majid Motors
Co. (www.kia-uae.com) is the sole distributor for Kia vehicles in the UAE. AMMC is a member of Juma Al Majid Group, one of the most reputed business groups in the Arabian Gulf. AMMC currently sells Kia vehicles in UAE through a network of 10 showrooms AMMC currently has a 6% market share in the UAE. To attend to the ever growing amount of KIA customers in the UAE, AMMC has a total fleet of 12 service centres and 15 parts centres. Al Majid MotorsAl Majid Motors Co. is celebrating its 22nd year of operation in UAE.For more information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 7322410
Email: khalil@cbpr.ae
Web: www.cbpr.ae
© Press Release 2010
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Loading ...
Post a Comment
Community Comments (1)
i dont have any more iwill tell u when i get the car.
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.