| 28 Jul 2010 |
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11% more tourists visit Sharjah in first half of 2010
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Over 745,000 tourists visit Sharjah in H1 2010
Sharjah's tourism sector expected to see 5% growth in 2010
(SCTDASCTDA).The report also shows a 70 percent hotel occupancy rate in the period under review, with 745,069 guests staying in the emirate's 107 hotel establishments (41 hotels and 66 hotel apartments), compared to the 671,662 guests reported in the corresponding period in 2009, an increase of 11 percent. The guests were split roughly evenly between hotels and hotel apartments, with 369,199 staying in hotels and 375,903 staying in hotel apartments.
The statistics revealed that the growth of the emirate's tourism sector can be attributed to its key tourist attractions and special offerings at hotel establishments.
The total number of occupied room nights in Sharjah's hotels and hotel apartments was 783,396 in 2010 (412,897 nights and 370,499 nights, respectively), constituting an eight percent increase over the same period last year.
The SCTDASCTDA
's statistics show that the majority of tourists (45%) entering Sharjah in the first half of 2010 were from Europe, while 25 percent were from the GCC, 14 percent were from Asian countries, 11 percent were from other Arab countries, and the remaining five percent were from the Commonwealth, the United States, Africa and the Pacific Region.Commenting on these figures, H.E. Mohamed A. Al Noman, SCTDASCTDA Director General, said: "The statistics provide clear evidence of the resilience of Sharjah's tourism sector, and its ability to maintain its previous achievements while pressing ahead with well-studied plans for the future to further increase the tourist flow from all over the world."
The SCTDASCTDA is dedicated to boosting Sharjah's status and consolidating its strong foothold on the global tourism map. In line with this, the Authority is working according to a carefully studied and well-organised programme based on a sound vision and accurate analysis of all changes and events taking place in the local, regional and global arenas, he explained.
"The SCTDASCTDA is focusing on targeting markets that are important for professionals and people concerned with the tourism industry, and on organising events and activities that will contribute significantly to tourism promotion, as well as on taking part in world's largest tourism and trade exhibitions and organizing promotion tours and marketing activities across the world," he said.
is embracing a clear strategy to develop Sharjah's tourism sector by targeting international markets and organising events and activities that promote the emirate globally. "The SCTDASCTDA worked extremely hard during the first half of 2010 as we stepped up our efforts to target the local, regional and international tourism markets so as to meet the needs of Sharjah's flourishing tourism sector. We will continue our endeavours to cope with the latest developments and to further promote Sharjah as a distinguished tourist, heritage, cultural and family destination and we expecting to archive 5% growth in tourism sector this year .""Following our successful participations in several global events and exhibitions, in the first half of this year the SCTDASCTDA was keen to implement a number of major local tourist projects to boost the emirate's tourism sector and strengthen it with all the necessary assets that would eventually lead to upgrading services provided to both tourists and residents," Al Noman continued.
The SCTDASCTDA also participated in several local events in the first half of 2010, including the prestigious Sharjah Heritage Days, and as part of its local activities the Authority recently launched its second training and licensing course for tourist guides, following the success of the first programme.
One of the big upcoming events on the SCTDASCTDA calendar is the Sharjah Lights Festival 2011, which will be one of the most prestigious events to be held in Sharjah next year. This festival will be the first of its kind in the Middle East, and is expected to contribute significantly to highlighting the emirate's tourist assets and luring more tourists.
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About SCTDASCTDA:
The Sharjah Commerce and Tourism Development AuthoritySharjah Commerce and Tourism Development Authority (SCTDASCTDA) was established as a public authority with a corporate body and independent budget, finance and administration systems. Its main objective is to promote the Emirate of Sharjah and develop the emirate's commerce and tourism sectors. The SCTDASCTDA also conducts economic and social studies as well as field studies and surveys, and carries out marketing and promotional activities with the aim of augmenting the strength of the Emirate.
Increasing the awareness of Sharjah as an international tourist destination is at the top of SCTDASCTDA agenda. The Authority is committed to introducing the Emirate of Sharjah to the international market through its participation in international events and activities, which gives the emirate considerable international exposure.
The SCTDASCTDA works hard to attract international events to keep the Emirate of Sharjah under the spotlight, and will continue with activities that have previously shown good results, such as the Arabian Travel Market (ATM) and the F1 Powerboat Grand Prix.
For further information, please contact:
Sharjah Commerce & Tourism Development Authority
Media Department
Tel: 00971 6 5566777
Fax: 00971 6 5563000
Yousef Al Taweel
SAHARA Communications
Tel: +971 4 3298996
Fax: +971 4 3298995
Cell: +971 55 50 66 111
E-mail: yousuf@saharagcc.com
www.saharagcc.com
© Press Release 2010
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