| 27 Jul 2010 |
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Abu Dhabi 2010 first half hotel guest performances rises 16% on 2009 performance outstripping growth targets
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ABU DHABI, 27 July 2010: Abu Dhabi has recorded a 16% rise in its hotel guest performance in the first half of this year compared to the same period in 2009.
Figures just released by Abu Dhabi Tourism AuthorityAbu Dhabi Tourism Authority
(ADTAADTA) show some 936,579 guests stayed in the emirate's 116 hotels and hotel apartments from January-June this year with guest nights rising 11% on the first half of 2009 to stand at 2.47 million.
"We are now well above our targeted annual growth of 10% and have seen double- digit monthly growth since last November's staging of Formula 1 Etihad Airways Abu Dhabi Grand Prix," said His Excellency Mubarak Al Muhairi, Director General, ADTAADTA.
The domestic market proved to be a mainstay during the first half recording a 20% rise on the same period in 2009 and accounting 397,547 guests. The UK was the most productive overseas market with an 18% rise on 2009 taking British guest arrivals to 60,994.
"Overall the international market grew by a healthy 13% which is highly encouraging as it is a reversal of last year's scenario," explained Al Muhairi.
The neighbouring GCC region again proved to be a key source market with guest arrivals growing by 30% over the year to 52,505.
Significantly, Abu Dhabi appears to be building its traditionally slow summer period with hotel guests in June this year rising 17% on June 2009.
Abu Dhabi's increased accommodation stock has changed market place dynamics. Over the past six months, occupancy levels have fallen by 18% but are still a relatively healthy 64% and revenue dropped by 5% to AED 2.1 billion (approx. US $572 million).
"Certainly Abu Dhabi has become a more competitive marketplace than this time last year which is assisting in building our proposition within the international trade arena," said Al Muhairi.
Abu Dhabi's increased hotel inventory has also heightened the emirate's food and beverage offering with revenues showing solid growth of 14% over the past six months compared to the first half of 2009. F&B revenue now account for 39% of all hotel revenues - compared to 33% this time last year.
Director General said the authority is working with its stakeholders to try and increase the average length of stay of hotel guests, which currently stands at 2.6 nights."We believe this issue will be positively impacted with a further spur to our leisure tourism proposition when Ferrari World Abu Dhabi - the world's biggest indoor theme park - opens this October 28," explained Al Muhairi. "In addition the destination is attracting more tourism service providers with new watersport companies entering the market and developers now planning dedicated overnight stay desert camps."
"At the same time we will expand our overseas outreach with plans for an ADTAADTA office in Moscow to nurture the Russia and CIS markets."
ADTAADTA has targeted a 10% overall rise in hotel guests this year compared to 2009 to take arrivals to 1.65 million.
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About ADTA:
Abu Dhabi Tourism AuthorityAbu Dhabi Tourism Authority (ADTAADTA) was established in September 2004.It has wide ranging responsibilities for building and developing the emirate's tourism industry. These include; destination marketing; infrastructure and product development and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close co-ordination with the emirate's hotels, destination management companies, airlines and other public and private sector travel-related organisations.
For more information please contact:
Saeed H. Al Tunaiji
Media Relations Section Head
Telephone: +9712 4181 456
Email: stanaiji@adta.ae
Abu Dhabi Government Call Centre
Telephone: 800 555
International: +971 2 666 4442
Email: info@adta.ae
© Press Release 2010
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