62 pc rise in Omani tourist traffic to Sri Lanka |
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MUSCAT -- Sri Lanka Tourism Promotion Bureau's (SLTPB) Middle East office reported a considerable surge in the number of Omani travellers to Sri Lanka, as arrivals rose by an unprecedented 62 per cent in the first six months of 2010 compared to the same period last year, according to statistics compiled by the Sri Lanka Tourism Development Authority.
The total number of travellers from the Middle East region reflected a similar upsurge with arrivals increasing by 102 per cent over the same period.
"Regardless of apprehensions of an unsteady global economy, Middle East's discerning travellers are spending time and money on travel and Sri Lanka has been one of the preferred destinations of choice with a meteoric rise in tourists during H1 2010," observed Heba al Mansoori, Middle East Director of SLTPB.
"We have just closed in on the results of the first six months of 2010 and we're up 102 per cent as compared to H1 2009," Al Mansoori said.
"While 2009 was when the recovery process started, with the end of three decades of war, the rebound has been robust and rapid and the recovery is being driven and led by the Middle East with strong growth from key markets including the UAE which was up by 209 per cent, Saudi Arabia up by 96 per cent, Qatar by 252 per cent and Kuwait up by 95 per cent."
Sri Lanka's tourism industry is resilient and the government is sparing no efforts to revitalise the tourism industry as they recognise that tourism has a key role to play in the country's economic recovery and stability.
"Our outlook remains positive for the rest of the year as we have successfully built a relationship of trust with both regional consumers and the travel trade and will continue to reap benefits with the gradually improving economic situation," Al Mansoori stated.
Apart from the Middle East, regions that proved to be a major source market for Sri Lanka and recorded growth in H1 2010 included North America (up by 70 per cent), Western Europe (up by 45 per cent), Eastern Europe (up by 22 per cent), Africa (up by 18 per cent), East Asia (up by 44 per cent), South Asia (up by 53 per cent) and Australasia (up by 44 per cent).
While commenting on SLTPB's Middle East marketing drive, Al Mansoori said, "We have had to adapt to the changing needs of the consumers and capitalise on trends such as late booking, increasing use of the internet to look and book by increasing Sri Lanka's presence in the web domain regionally."
By Staff Reporter
© Oman Daily Observer 2010
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