14 Jul 2010 Press Release
 

Souq Egypt and Sistrum partner to boost Internet shopping experience with launch of consumer electronics and IT store

Souq Egypt and Sistrum partner to boost Internet shopping experience with launch of consumer electronics and IT store
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E3050 Souq store to offer major consumer electronic and IT brands to Souq shoppers with full warranty and after-sales support capabilities for thousands of products

Souq.com, (www.souq.com) the largest e-commerce marketplace and auction website in the Arab world, today announced the launch of the e3050 Souq Store which will bring thousands of cutting edge consumer electronics, gadgets and IT accessories to Souq Egypt shoppers.

Sistrum, a leading electronics and IT provider in Egypt, will offer shoppers complete warranty and after-sales support for their online purchases on the Souq store, while Souq will provide complete transactional security through Souq SafePay which verifies all transactions between buyers and sellers, as well as purchase delivery to customers. The e3050 Souq Store can be found at: http://egypt.stores.souq.com/E3050.

"Having a reputed electronics and IT accessories retailer like e3050 on Souq completes the total shopping experience for Souq users by matching e3050 wide range of cutting edge products and  Sistrum's after sales support, with Souq's secure, 100 percent guaranteed transactional and product delivery platform," said Omar Soudodi, general manager of Souq Egypt.   "Sistrum's continued track record of success in Egypt and its commitment to quality service for both sales and after-sales makes it an ideal choice on Souq.com."

Souq is enjoying unprecedented growth in Egypt since its launch earlier this year.  Souq is currently the fastest growing site in Egypt, and is now ranked 255 most popular website in Egypt by Alexa Internet Inc., from its previous 7,000 rank earlier in 2010.  Souq's exponential growth is being driven by its popularity as the premier online marketplace for people looking to buy or sell new and used goods over the Internet. Souq is currently tripling its registered user base every month, and doubling the volume of goods sold online every month.

"Souq.com has been a regional player for some time and has recently entered the Egyptian market with great anticipation," said Tarek Abdel-Rahim, CEO at Sistrum.  "We believe that souq offers us a new platform that will help to speed up development and adoption of e-commerce in Egypt and increase e3050's consumer reach and sales.  We hope that this new relationship between Sistrum and Souq will offer us both the opportunities that we seek in this new and growing market."

Founded in 2003, Sistrum provides customers with over 5,000 electronic and IT products to choose from and is supported by a team of high caliber staff to ensure the best possible customer service. Sistrum has been in the online retail business for over 6 years and its e3050.com portal is the first online technology retailer in Egypt.

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About Souq.com
Souq.com (www.souq.com) is the largest e-commerce market in the Middle East and the only auction site.  Souq.com is a person-person online marketplace offering a range of consumer items to a discerning market of buyers.  Established in 2005, Souq.com allows buyers and sellers to transact securely on a tried and tested e-commerce platform with a 5 year track record of success in the region.

Souq.com enables people to buy just about anything online through a safe, reliable and easy to use website that makes shopping easy and fun while providing an additional layer of quality assurance as all goods sold on Souq.com are pre-checked for quality and authenticity before they are delivered to the buyer.

For buyers, Souq.com offers complete marketing, selling, electronic payment and product pickup/delivery from one easy to use, completely secure location, enabling individuals and businesses to sell their goods and services easily without having to build their own complex e-commerce website.

For press inquiries, please contact:
Adel Elbendary
Fourth Dimension
Tel:  (+202) 3761 8555
Fax: (+202) 3762 3093
Mobile: (+2012) 212 3462 
Email: adel@fdpr.net

© Press Release 2010

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