| 29 Jun 2010 |
|
HP Middle East works to counter the counterfeiters
- Text size
Bad news for genuine manufacturers, counterfeits are even worse news for users
DUBAI 29th June 2010. HP Middle EastHP Middle East
has announced an increased focus on combating counterfeit printing supplies in the Middle East. The keynote session was presented by HP Middle EastHP Middle East IPG General Manager, Mr Amin Mortazavi. 'Countering the counterfeiters', the anti-counterfeit whitepaper presentation gave background to the scale of the counterfeit problem in the region. Counterfeiting in printing supplies is estimated to be a multi-billion dollar trade worldwide, with organised crime syndicates often behind the illegal manufacture, distribution and sale of printer cartridges. Mr Mortazavi said that in the Europe, Middle East and Africa regions alone, a total of 2,529,984 counterfeit printing supplies were seized from November 1st 2008 through January 31st, 2010.
Counterfeit printing supplies do not give the same high-quality printing normally expected with a genuine HPHP product, and it is well known that counterfeit products can cause serious damage to the printer, often invalidating the warranty as well.
"I believe that as anti-counterfeit awareness increases, the counterfeit business will go down - we are on the right track" Mr Mortazavi says.
Anti Counterfeit Whitepaper - Highlights
HPHP knows all too well the nefarious consequences of imitation goods. As the world's largest provider of printing and digital imaging equipment and supplies, HPHP is particularly susceptible to the estimated eight percent counterfeit rate in the nearly €30 billion market for printing consumables in Europe, the Middle East & Africa (EMEA).
More than two-thirds of purchasers surveyed (70%) indicated that a health risk was sufficient incentive to eschew fakes, as is the prospect of wasting money (54%), inferior service (54%) and harm to personal property (59%). Brand guardians may also be comforted to know that there's a significant moral deterrent as well: 79% of UK consumers, for example, would not buy counterfeits if they knew they were helping to finance criminal activities.
In a world in which sometimes what you see isn't necessarily what you get, this is compelling evidence all too real to ignore.
-Ends-
About HP
HPHP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HPHP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HPHP (NYSE: HPQ) is available at http://www.hp.com
© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be constructed as constructing an additional warranty. HPHP shall not be liable for technical or editorial errors or omissions contained herein.© Press Release 2010
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Loading ...
Post a Comment
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.