| 14 Jun 2010 |
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Samsung Launches Cutting Edge Vivace, Crystal and Max Air-Conditioners
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Samsung ElectronicsSamsung Electronics
Co., Ltd., a market leader and award-winning innovator in consumer electronics, has unveiled its latest range of air conditioners, two of which feature the Virus Doctor Technology. The new range of Vivace, Crystal and Max air conditioners combines elegant design with state-of-the-art features. Those features are especially designed to provide users with luxury and optimum comfort while enjoying virus free atmosphere, soundless operation and peaceful sleep.
Mr. SangSuk Roh, president of Samsung Levant said: "this new range of air conditioners is another evidence of Samsung's unstoppable creativity, in line with the company's commitment to providing its customers with added value through technology solutions that make their lives more convenient and developed."
Virus Doctor Technology has been incorporated in both "Vivace" and "Crystal" air conditioners. The cutting edge air filtration technology improves indoor air quality, enhances consumers' wellbeing and kills more than 99.9% of harmful airborne viruses including SARS and AH1N1, to guarantee contamination-free indoor air. It also neutralizes dust mites, moulds and viruses that cause skin irritation and respiratory problems, fungi, high-allergen agents that cause allergies, active oxygen that speeds up the skin-aging process, airborne bacteria and viruses such as influenza, chicken pox and life-threatening viruses including AH1N1 and SARS.
The Max air conditioner features a silver coated filter which is built in to prevent the spread of bacteria and viruses that can reside in filters while protecting users against emissions of the air purification process.
In addition to state-of-the-art air purifying systems, Vivace, Crystal and Max also include special features such as Smart Saver, Auto-clean, Multi-Step Filter systems and a UTR tropical compressor which works efficiently in extremely hot temperatures reaching 60 centigrade.
The air conditioners will be introduced and sold at all Samsung authorized dealers in the Middle East and North Africa.
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About Samsung ElectronicsSamsung Electronics Middle East & North Africa (MENA)
With its regional headquarters located in Dubai, United Arab Emirates, Samsung ElectronicsSamsung Electronics markets a broad range of digital consumer electronics and home appliance products through a network of 11 offices across the Middle East - North Africa region. Its award-winning portfolio of products includes mobile phones, televisions and audio, cameras and camcorders, notebook computers and printers, as well homes appliances. Samsung ElectronicsSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. For more information, please visit www.samsung.com/mea_en
© Press Release 2010
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