| 18 May 2010 |
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Emirates NBD launches Dnata MasterCard Platinum Card
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Guaranteed 10 per cent reward on Dnata Travel purchases
Rewards earned as DnataDnata
Points redeemable across entire Dnata Travel outlets
Dubai, 18 May 2010: Emirates NBDEmirates NBD
, a leading bank in the region, announced today the launch of the Emirates NBD Dnata MasterCard Platinum Card. The new product is the only credit card in the UAE that guarantees customers a 10 per cent reward on all purchases at Dnata Travel, the largest travel management company in the UAE."We are proud to present this latest edition of our premium range of DnataDnata credit cards," said R. Sivaram, Cards Business Head, Emirates NBDEmirates NBD. "As a leading cards provider, Emirates NBDEmirates NBD offers a full range of benefits to all its credit card customers and ensures that they are rewarded for their loyalty with unique, cost-saving privileges. Travel is very relevant to everyone in the UAE and the DnataDnata Platinum card offers exceptional value."
In addition to purchases from DnataDnata
, cardholders will also earn reward points on all other retail purchases. International retail purchases will earn 3 per cent in reward points, while domestic retail purchases will attract 1.5 per cent. Rewards are earned in the form of DnataDnata Points that are redeemable across the wide network of Dnata Travel outlets, with each DnataDnata Point equal to one Dirham.Abdulla Tawakul, Senior Vice President - Corporate & Regional Network, Dnata Travel Services, said: "We are extremely pleased to partner with Emirates NBDEmirates NBD on this initiative providing cardholders with exciting new ways to earn and spend DnataDnata points. Customers may choose to spend accumulated points on a wide range of DnataDnata travel options, ranging from air travel with as many as 130 airlines, to exotic holiday packages, luxury yacht cruises, desert safaris, helicopter rides and many other DnataDnata travel services."
Cardholders will also qualify for complimentary access to Marhaba & Airport Hotel lounges at both Dubai and Abu Dhabi airports, irrespective of their class of travel.
"MasterCard is pleased to collaborate with Emirates NBDEmirates NBD and DnataDnata to introduce an innovative travel reward card that provides significant benefits to the discerning and travel-savvy consumers in the UAE. Travel is an important focus for MasterCard and this latest launch is part of our ongoing effort to bring priceless travel experiences to consumers that enable them to enjoy their journey with convenience, security and worldwide acceptance of the MasterCard brand," said Eyad Al-Kourdi, vice president and country manager, Southern Gulf - UAE, Qatar & Oman, MasterCard Worldwide.
-Ends-
About Emirates NBD
Emirates NBDEmirates NBD (DFM: Emirates NBDEmirates NBD) is a leading bank in the region.
Emirates NBDEmirates NBD has a leading retail banking franchise in the UAE, with 132 branches, 705 ATMs and SDMs. It is a major player in the UAE corporate banking arena, and has a strong Islamic banking, investment banking, private banking, asset management and brokerage operations.
The bank has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore. For more information, please visit: www.emiratesnbd.com
For further information, please contact:
Hassan Al Khuwaildi
Assistant Manager - Communications
Group Marketing
Emirates NBD
Parisa Ansarian / Sudha Chandran
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
Email: p.ansarian@asdaa.com / s.chandran@asdaa.com
© Press Release 2010
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