| 15 Apr 2010 |
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Sony Introduces World's Slimmest Waterproof Digital Camera
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Shock and Dustproof All-Weather Cyber-shot DSC-TX5 Designed to Meet Demands of Active Outdoor Lifestyle
, the regional arm of consumer electronics giant Sony, today announced the introduction of the world's slimmest waterproof digital still camera, the Cyber-shot DSC-TX5, for those who lead an active lifestyle.The highly fashionable Cyber-shot DSC-TX5 can handle just about anything an active lifestyle holds as it takes outdoor photography to a whole new level because of its waterproof, dustproof, shockproof and weather-resistant capability.
With a depth of just 16.7mm[1] and waterproof down to three metres, the DSC-TX5 is the world's slimmest waterproof camera, featuring a three-inch intuitive LCD touch screen, which can be used under water.
The Cyber-shot DSC-TX5 is equipped with the Exmor™ R CMOS sensor with 10.2 effective mega pixels, which when combined with an advanced BIONZ image processor and high performance Carl Zeiss lens, allows the camera to capture detail-packed images even in extreme low-light conditions.
Incorporated in the camera is the Backlight Correction HDR which takes two exposures, one to capture shadow detail and the other to capture highlight detail. Merging both exposures into a single JPEG image, maximum dynamic range and natural colours are obtained in the final image.
The Cyber-shot integrates a 25mm wide-angle lens, which offers users the option of capturing photographs with more varied perspectives. A new self-portrait timer helps determine the best composition before activating an automated timer to release the shutter.
Adding to the array of high performance features, the DSC-TX5 features the Intelligent Sweep Panorama function, where with a simple sweep of the camera either horizontally or vertically, the DSC-TX5 is able to stitch together a burst of high resolution frames to create a single panoramic shot. This feature, an upgrade of the popular Sweep Panorama in previous Cyber-shot models, now offers improved processing for seamless panoramas, even when people are moving in the frame.
Adding further ease, a wide range of accessories for the camera are also available - a soft, fashionable case in a choice of colours that use water repellent materials to dry the camera while carrying it, and a floating strap that safeguards against losing the camera while users are in the water.
The Cyber-shot DSC-TX5 is currently available in select countries across the Middle East. In the UAE, the model is available in all Jumbo Electronics retail stores as well as other major electronics outlets.
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About make.believe
"make.believe" (make dot believe) is a Group-wide brand message that unites Sony's communications initiatives across electronics, games, movies, music, mobile phones and network services. "make.believe" symbolizes the spirit of Sony - the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony GulfSony Gulf
Sony GulfSony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony GulfSony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony's presence in key markets in the region.
For further information, please visit www.sony-mea.com
For media inquiries, please contact:
Sony GulfSony Gulf FZE
Neil D'Sylva
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com
Jiwin Public Relations
Muhannad Al Badri
Tel: 971 4 361 3572
Mobile: 971 50 8559907
Email: muhannad.albadri@jiwin.ae
Kay Braganza
Tel: 971 4 361 3596
Mobile: 971 50 7681684
Email: kay.braganza@jiwin.ae
© Press Release 2010
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