| 23 Mar 2010 |
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FIAT 500 penetrates Abu Dhabi market
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•Western MotorsWestern Motors
launches the Fiat 500 in the emirate of Abu Dhabi•Frankie's restaurant in Fairmont Bab Al Bahr teams up with Western MotorsWestern Motors in a highly interactive competition
Western MotorsWestern Motors, member of Al Fahim Group, has unveiled the award-winning funky Fiat 500 for the first time in Abu Dhabi at the official dealership's showroom on Corniche Road in Abu Dhabi.
"Aiming to build on the success of its predecessor from the 1950's, the superb vehicle highlights a level of evolution in car design which will satisfy a diverse group of individuals who are increasingly demanding in terms of drivability, technologically savvy and environmentally aware," praised Mr. Kamal Rafih, General Manager of Western MotorsWestern Motors
. Voted by the readers of What Car? As the Best Super Mini, the Fiat 500 respects the original concept in shape and function, but features amazingly advanced options to meet the tastes of its potential customers without distinction. Mr. Kamal continues, "We've had remarkable feedback from customers who have purchased the car. One of our customers claimed his family's been fighting over the keys of the car, although they have numerous other cars parked in their garages from sporty to luxurious!" The car comes in four versions: Sport, Lounge, and Pop and all equipped with a 4-cylinder engine, 1.4-liter producing 100 hp. The Fiat 500 cabriolet will be arriving soon in Abu Dhabi.
Frankie's and the Fiat 500
A fun-filled engaging competition has already been launched this week in collaboration with Frankie's in Fairmont Bab Al Bahr, Abu Dhabi and Western MotorsWestern Motors' Fiat 500. Promoting the launch of Frankie's and the super mini, a convoy of three Fiat 500s roamed Abu Dhabi decorated with Frankie's logo. Participants who spotted any of the funky Fiats around the city were included in a draw for a chance to win a weekend test drive in the Fiat 500 or a dinner for two at Frankie's in Abu Dhabi located in the newly opened five-star hotel, Fairmont Bab Al Bahr between the two bridges.
Regional Manager for The Fairmont Group of Hotels, Mr. Kent Cooper, has expressed his delight with the success of the promotion saying, "Fairmont Bab Al Bahr is delighted to have partnered with Western MotorsWestern Motors to promote Frankie's, the newest dining destination in the Capital, with the launch of the new Fiat 500 - two exciting and vibrant Italian brands."
More on the Fiat 500
"Besides being a blast to drive, the flagship Super Mini from Fiat is also eco-friendly with the engine's stop-start technology that will further improve fuel economy and lower CO2 emissions," he added. The stop-start system switches off the engine when the car has stopped to reduce consumption and emissions. For more information, please visit www.fiat500.ae.
Western MotorsWestern Motors is the sole distributor for Fiat in Abu Dhabi and Al Ain. More recognized as the general distributor for Jeep in Abu Dhabi and Al Ain, the dealership has added the dynamic and versatile Italian Fiat brand to its product range and automotive expertise. Carrying forward the mission of Al Fahim Group, the parent company, Western MotorsWestern Motors aims to deliver superior services and products to exceed all expectations.
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About Western Motors
Established in 1976, Western MotorsWestern Motors (formerly known as Al Jallaf Trading) spans a quarter century of automotive excellence in the region. As the sole agent for Chrysler Jeep and the Italian brand - Fiat - In the emirate of Abu Dhabi, the company has gone from strength to strength. Drawing on the tried and tested resources of its parent, Al Fahim Group, Western MotorsWestern Motors wisely chooses long-term benefits over short-term gains. It concentrates on fostering vital trade relations, and proactive customer support, hence enjoying a discerning and extreme loyalty in the market.
With a growing network of showrooms and state-of-the-art service workshops in Abu Dhabi and Al Ain, Western MotorsWestern Motors is a major player in the local automotive sector. It was the first Jeep distributor in the entire Middle East region to receive the coveted ISO 9002 certification for quality sales and service. Constantly striving to innovate and improve, the company's commitment to quality has earned it an enviable reputation for excellence, professionalism and dedicated customer service.
Western MotorsWestern Motors' Jeep workshop and service centres, which offers a total of 60 service bays, are fully equipped with the latest technology - complemented by an equally skilled and trained professional team. Western MotorsWestern Motors team of 80 highly trained staff is very focused on their number one priority - total customer satisfaction. For the convenience of its customers, the company has a service drop-point in Abu Dhabi for customers to drop in their cars for service and maintenance. Western MotorsWestern Motors and its staff are always ready to go that extra mile for serving customers with quality and distinction.
About Al Fahim Group
Established in 1958 by late Abdul Jalil Al Fahim (mercy be upon him), Al Fahim Group is one of the largest family businesses in Abu Dhabi and in the UAE. In five decades, the business has transformed from a simple shop in Al Ain market into a remarkable, multi-faceted conglomerate with numerous business lines and an array of growth avenues. Al Fahim Group has a stronghold on luxury car sales, provides specialized services to the oil and gas industry, and is the largest private sector owner of hotel rooms in UAE. Also, Al Fahim Group strategically invests in industrial development, travel & tourism and real estate.
For more information:
Diana Al Shafie
050 817 3514
Email: Diana.alshafie@alfahim.ae
© Press Release 2010
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