| 21 Mar 2010 |
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Abu Dhabi TV Chooses Harris Corporation for Installation and Implementation of First Middle Eastern End-to-End Tapeless HD Platform
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Harris Corporation ((NYSE:HRS), an international communications and information technology company, and Abu Dhabi TV (ADTV), owned by Abu Dhabi Media CompanyAbu Dhabi Media Company
(ADMCADMC), announced that Harris broadcast technology will form the core of ADTV's new fully tapeless, high-definition (HD) production and playout center. Migration to the end-to-end HD platform, which spans production, playout and archiving, is scheduled to be complete by June 2010.
The new center will enable Abu Dhabi TV to become the first broadcaster in the Middle East to implement an end-to-end tapeless HD production platform. "The technology in our new center will enable a streamlined, file-based workflow and a range of new operational efficiencies," said Ahmed Al Menhali, director of broadcast technology, ADMCADMC. "By embracing new products and innovations, ADMCADMC continues to be a leader in production and broadcast technology."
The new center will employ a file-based, integrated Harris ONE™ workflow solution, including Harris® Invenio® digital asset management products, ADC™ playout automation and NEXIO® server systems. The Invenio system will form the core of the new center's archive digital asset management system, which includes all content. The ADC automation will work with the Invenio system to manage ingest, preparation and playout of content. Both the Invenio and ADC solutions will be tightly integrated with the Harris Broadcast Master™ scheduling and sales system that is already in-use at ADMCADMC. ADMCADMC also is using Invenio and ADC software in its master control and transmission facility.
A NEXIO server domain, including NEXIO AMP® and NEXIO Volt™ servers, will be installed at each of ADMCADMC
's HD studios that comprise the playout center. The NEXIO server system features global proxy file support for the creation of low-resolution files, a collaborative development between the NEXIO and Invenio product lines. "From its master control and transmission facility to this new production and playout center, ADMCADMC is building its networks around integrated Harris ONE solutions," stated Richard Scott, senior vice president, global sales and services, Harris Broadcast Communications. "ADMCADMC was interested in collaborating with one principal supplier that had the expertise to provide an integrated solution across their workflow. This order is a clear endorsement of Harris as a manufacturer that is trusted by customers to help them achieve operational efficiencies that provide real business benefits."
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.
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About Abu Dhabi Media Company
Abu Dhabi Media CompanyAbu Dhabi Media Company is one of the fastest-growing, multi-platform media organizations in the region, created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media CompanyAbu Dhabi Media Company owns and operates a range of television channels and a network of radio stations, as well as a number of publications and other media-related businesses, including Imagenation Abu Dhabi, which develops, finances and produces full-length feature films and digital content for Arabic and international markets; LIVE, which owns a fleet of outdoor HD broadcast vans; and United Printing Press, a state-of-the-art printing press. ADMCADMC's Digital Group operates several digital assets including Getmo Arabia, goalarabia.com and super.ae. Abu Dhabi Media CompanyAbu Dhabi Media Company employs 2,098 people across its operating units, which include publishing, broadcast, digital media, distribution and printing. The company is headquartered in Abu Dhabi with offices in Cairo, Beirut, Saudi Arabia, Dubai and Washington, D.C.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has approximately $5 billion of annual revenue and more than 15,000 employees -- including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
Monica Heck
PR and Communications Manager
Europe, Middle East and Africa
Harris Broadcast Communications
Tel: +353 87 963 1536
Email: monica.heck@harris.com
Alia Kezbary
Publicity and Communications Director
Abu Dhabi Media Company
Tel +971 2 4144741
Mobile +971 50 4439053
Email: alia.kezbary@admedia.ae
Website: www.admedia.ae
© Press Release 2010
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