| 10 Mar 2010 |
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YouGov Siraj signs MOU with Jordanian research firm Analyseize
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UAE, Dubai, 10 March 2010- YouGovSiraj, a recognized thought-leader and innovator in online market research and survey design across the Arab world; and Analyseize, a Jordanian market research company providing customized marketing research programs, announced their signing of a Memorandum of Understanding to provide services to better serve the Arab World.
According to the MoU signed in Amman, Jordan, both organisations will cooperate on conducting joint research projects, exchanging data and expertise, and developing and producing unique projects that serve the exceptional needs of the Arab world, and specifically the Jordanian market.
Commenting on this collaboration, Chief Executive Officer of YouGovSiraj, Iman Annab, said "The speed and accuracy of our research has already resulted in a positive response to our products from clients of various industry sectors in the Arab world; however, this collaboration with Analyseize represents a major opportunity to grow our business and build on our existing panel in Jordan."
The agreement with Analyseize is consistent with YouGovSiraj's strategy of growing its business by applying its knowledge and expertise of online polling and market research to new markets.
Managing Director of Analyseize Research, Ghuzayyah Hijazi said, "We are confident that teaming up with YouGovSiraj, will facilitate our efforts in providing our clients with a proprietary look at more markets, and fulfill their aspirations' in the field of research more accurately and in less time."
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About YouGovSiraj
YouGovSiraj's ultimate goal is to truthfully and accurately represent the Arab world and its people. We provide first-class analysis breaking away from stereotypes in a constant quest for greater knowledge. We pride ourselves on delivering great client servicing and strive to understand your business.
YouGovSiraj is a recognized thought-leader and innovator in online market research and survey design, operating a rapidly growing panel of over 200,000 members across the Arab world, representing all ages, socio-economic groups and other demographic types.
Specialists in research we provide a full service offering, including qualitative, CATI and face-to-face.
About Analyseize
Analyseize is a Jordanian marketing research company that provides the local, regional and international business community with customized marketing research programs. Through the development of dynamic, insightful and innovative qualitative and quantitative research techniques, Analyseize transpires to provide its clients with authenticated solutions by converting the voice of consumers into validated facts and data.
The selection and implementation of research methodologies and techniques at Analyseize is headed by an experienced and dedicated team of researchers, and is based on in-depth analysis of target audiences and the brand at hand to provide dynamic solutions to meet clients' needs.
For more information, please contact:
Iman Annab
Chief Executive Officer
YouGovSiraj
Tel: +971 4 367 0340
Email: iman.annab@yougovsiraj.com
© Press Release 2010
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