| 28 Feb 2010 |
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Orange Jordan signs strategic agreement with MBC Group
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Orange JordanOrange Jordan
signed a strategic exclusivity agreement with MBC GroupMBC Group for the first time in Jordan, through which the latter will provide exclusive broadcasting of some content aired on its channels to Orange mobile subscribers. The agreement was signed at Orange JordanOrange Jordan's headquarters February 15 by Nayla Khawam, the CEO of Orange JordanOrange Jordan, and Ammar Bakkar, MBC GroupMBC Group Director of New Media. Highlighting that the agreement was not the first collaboration between Orange JordanOrange Jordan and MBC GroupMBC Group, Khawam emphasised that this year's alliance confirms the strong relationship that the two ends share. "We, at Orange JordanOrange Jordan, signed this agreement with MBCMBC, the leading media group, stemming from our continuous keenness to provide our customers with the best digital television content with the highest quality as MBC GroupMBC Group is renowned for its impeccable success in the area of television broadcasting in the Arabic arena," she added. For his part, Bakkar commented by saying: "MBC GroupMBC Group
has achieved distinguished accomplishments in the field of collaborating with Arab telecommunication companies when it comes to providing its highly popular programmes on mobile phones before them being broadcasted on television screens." This agreement includes providing a bouquet of 12 television series in addition to a bundle of programmes tailored for the Holy Month of Ramadan covering between 7 to 12 series, including "Bab Al Hara 5", "Tash Ma Tash 17", "Bayni ou Baynak 4".
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