| 11 Feb 2010 |
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The Office Exhibition exceeds exhibitor expectations
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The 9th Office Exhibition, sponsored by Hewlett PackardHewlett Packard
, closed after a successful three day event, with a variety of Middle East product launches taking place, and exhibitors positive about significant business opportunities resulting from the show. The Office Exhibition is a leading showcase for the high-end products, technology and services that combine to create outstanding working environments. The show took place at the Dubai World Trade Centre from 9-11 February 2010, and featured over 250 companies from 25 countries. The quality of visitors at the show was extremely high, with senior architects, designers, purchasing managers and IT specialists from across the GCC region attending, and an increase in visitors from outside the UAE.
A number of innovative office products made their Middle East debut at the exhibition: Total Office's Teknion Powermat created a real buzz. This is a revolutionary way to charge up to three devices wirelessly at the same time from a single source, eliminating the need for a number of different chargers. Total Office have received hundreds of enquiries about Powermat following its launch and are confident that sales within the region will catch on quickly; the award-winning Knoll Generation chair was launched by Al Reyami, the UAE exclusive distributor. This unique chair adheres to "holistic ergonomics", whereby the chair provides support no matter how the person sits; and Allsteel, in addition to launching a number of new products, signed a partnership with local company Human Space, making them a newly appointed distributor in Dubai.
Another major exhibitor, Boss Design, won three awards at The Office Awards ceremony for their Pegasus table, Kruze lounge chair and Lily Task chair, which were being launched in the Middle East. Boss Design were extremely pleased with the number and range of visitors from across the region. H20 Concepts also announced the opening of their new Dubai showroom later this year, as well as signing a deal to distribute Izzy+ products.
Sinead Bridgett, Show Director, The Office Exhibition, said, "Overall, The Office Exhibition was a great success, and the show features proved to be a hit. The first ever Office Awards provided winning companies with a strong endorsement for their products, which we know will impact positively on their business.
"We are delighted with the feedback from exhibitors, who have all commented on the very high quality of visitors from the UAE and wider GCC region. A number of innovative and exciting products made their Middle East debut at the show, and the resulting business should be significant. The positive feedback has been supported by the level of rebookings and the fact that the demand for space next year has increased!"
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About The Office Exhibition
www.theofficeexhibition.com
About dmg world media
An international exhibition and publishing company, dmg world media produces over 250 market-leading trade exhibitions, consumer shows and fairs each year and publishes more than 40 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com
Media Contact:
Camellia Botjor,
Fifth Ring Integrated Corporate Communications,
+971 4 372 0153/ +971 50 115 7726
© Press Release 2010
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