| 09 Feb 2010 |
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Japan's Subaru Ties Up With Al Adiyat Automobiles Abu Dhabi
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Al Adiyat Automobiles promises 'Customer Delight' to all Subaru customers through superior customer care in sales & after sales services
Abu Dhabi, UAE, February 9th 2010: Fuji Heavy Industries Ltd. (FHI), the manufacturer of SUBARU automobiles Japan, has announced the appointment of Al Adiyat Automobiles as its exclusive distributor in Abu Dhabi and Al Ain.
"We are delighted to strengthen our operations in the UAE by partnering with Al Adiyat Automobiles. Abu Dhabi is on an exponential growth path and we are confident that the discerning customers in the UAE will come forward to experience our vehicles" said Mr. Keisuke Kanamori, Regional Head, CIS, Middle East & Africa -Fuji Heavy Industries, Japan. "Subaru was one of the few brands to show growth in the US, China and other markets in 2009".
The Subaru range previewed included the All New Legacy and Outback, Forester, Tribeca and Impreza. All Subaru vehicles have a horizontal Boxer engine and all wheel drive (AWD) and, therefore, have the highest safety rating, perfect balance and are extremely comfortable to drive.
Mr. Hafiz Vakil, General Manager Al Adiyat Automobiles said "We aim to aggressively focus on the "Customer Care" part of the business. With a spanking new showroom on Electra Street and a new workshop and parts centre and warehouse to be opened in a few months, the customer will experience a totally new and delightful sale and after sales experience which will be a differentiating factor.
Commenting on the relationship, he further added, "We are proud to be associated with Subaru. The company has won several awards in US and Europe for safety by various industry bodies. The IIHS (US) has awarded the top safety award for every Subaru vehicle in its line-up. This is a tribute to the company's engineers and reinforces to consumers that Subaru's focus is not only on engine excellence and capability but also vehicles that are dependable, durable and ultimately have the lowest cost of ownership. Building safe vehicles are one of the things our customers have come to know and expect from Subaru".
The Subaru line up for Abu Dhabi consists of:
· Latest globally acclaimed sedan Legacy 2010, has been awarded the highest possible 5-star safety rating by the European New Car Assessment Programme (Euro NCAP) in its combined safety performance test.
· A 305-horsepower Impreza WRX STI tops the model line, both in price and in speed
· Outback, The Best Selling All-Wheel Drive Wagon in America
· Tribeca, A rollover sensor system and standard side-curtain air bags are a few of the reasons the Tribeca was listed in the Forbes top 15 Safest Cars for 2009.
'The superior safety features, unique boxer engine and AWD coupled with Al Adiyat Automobiles' focus on customer care and after sales services will be the driving force for Subaru's growth in the region. Al Adiyat is working on special inaugural offers which will be announced shortly," concluded Mr. Hafiz Vakil.
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About SUBARU
Subaru is the automotive division of Fuji Heavy Industries Ltd. (FHI), a comprehensive, multifaceted transport equipment manufacturer. FHI develops a range of innovative products based on reliable technology in divisions such as the Automobile Division, the Aerospace Division, the Bus Manufacturing & House Prefabricating Division, the Industrial Products Division and the Transportation & Ecology Systems Division. FHI aims to develop premium brands and be a major player on the global stage in the twenty-first century. To support the future of people and the planet, FHI creates products full of individuality and promise by taking a pioneering stance and respecting tradition. The Company has technology borne of the cross fertilization of technology derived from freethinking and flexibility and unfailing enthusiasm. For more information kindly log on to - http://www.subaru-global.com/home.html.
About Al Adiyat Automobiles
Al Adiyat Automobiles is the exclusive distributor of Subaru range of vehicles in Abu Dhabi with its showroom in the heart of the city and service centers assuring Subaru customers a wide range of quality services. For more information please log on to www.subaruemirates.com.
For further information please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253
GSM:0097150-7154586
email:prem@whitewaterpr.com
PO. Box 18936
Dubai, UAE
www.whitewaterpr.com
© Press Release 2010
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