| 06 Feb 2010 |
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The Economist Group opens a regional representative office in Beirut
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The British Economist Group, a global leader in the communication field, announced the opening its regional representative office in Beirut under the administration of the "Alef Publishing and Media Company". This Beirut office will manage the business in five countries: Lebanon, Syria, Jordan, Palestine and Iraq.
This strategic move comes within the implementation of a worldwide initiative launched by the Economist to restructure the group through all of the regional sites in the world, taking their products and services closer to customers and markets.
David Taylor-Evans, The Economist Group's Managing Director, Middle East and Africa, declared that he was pleased to open a regional representative office of the group in Beirut. He pointed out that a similar step can strengthen the Group's activities in Lebanon and the region.
Evans said: "We are proud to partner with Alef Publishing and Media, which is supporting our efforts to achieve the growth that we aim at in the region as well as numerous other activities."
Rabih El-Amine, CEO of Alef Publishing and Media, paid tribute to the relationship between his company and the magazine, taking into account that the Economist is one of the most noble and credible business and political magazines in the world. He said: "As the world appears to be coming out of the recession, the Economist Group looks with great interest to strengthen its presence in the region and launch its products in this promising market, especially magazines, in addition to conferences and other events to be organized. Our knowledge and understanding of the region's culture and business environment will help us to strengthen the Economist Group's position".
As the official representative of The Economist Group, Alef Publishing and Media will market the advertising in The Economist - a weekly newspaper, the Intelligent Life - a quarterly magazine, The World In. annual thought leadership publication, in addition to the White Pages to sponsoring and promoting Economist conferences Researches.
The office in Beirut is located at 6th Floor of Borj Al Ghazal - Tabaris, Achrafieh.
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About the Economist Group
The Economist Group belongs to the private sector. The publications and services delivered under The Economist brand are: The Economist newspaper, Economist.com, Economist Intelligence Unit, Economist Conferences, Economist Corporate Network, The World In and Intelligent Life.
The Group's other global brands include CFO, a publication for senior finance executives (CFO, CFO Europe, CFO Asia, CFO China, CFO India, CFO Russia, CFO.com), EuroFinance Conferences, Roll Call (including GalleryWatch) and European Voice (aimed at decision-makers in Capitol Hill and Brussels respectively. www.economistgroup.com
Alef Publishing and Media is an independent company engaged in a broad range of media services, including Contract Publishing, Public Relations and corporate collateral. It is based in Riyadh, Saudi Arabia. With offices in Beirut and Dubai, the company has a strong legacy in publishing corporate and industrial magazines. Its current publishing portfolio includes the highly successful Arabic and English-language editions of the SABIC (Saudi Basic Industries Corporation) magazine, the Arabic-English editions of the Saudi Council for Cooperative Health Insurance (CCHI) magazine, as well as publications for Saudi Commission for Tourism and Antiquities (SCTA), Olyan Financial Group, Riyadh Chamber of Commerce & Industry Publication and others. Its public relations portfolio, managed through sister company Creative Communication, includes the Gulf Petrochemicals and Chemicals Association (GPCA), Dubai, Injaz Development Company, Riyadh, SCTA and others. Alef boasts excellent business connections across the GCC, Levant and Egypt.
For details and enquiries please contact:
Nick Mesquita
The Economist Group Sales Director
MEA
Tel: +971 (0) 4 433 4203
Email: nickmesquita@economist.com
Rabih El-Amine
CEO
Alef Publishing and Media
Tel: 961 1 330206
Email: rabiha@alefinternational.com
© Press Release 2010
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