du brings recently released movies to its Video on Demand customers in partnership with On Demand Group |
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dudu
TV subscribers can enjoy access to recent blockbusters such as Dukkan Shehata, Friday the 13th, I Love You, Man, from the comfort of their home Dubai, UAE, 13 January 2010: dudu's latest service - Video on Demand brings to its TV customers a bouquet of recently released Arabic, Hollywood, and Bollywood blockbusters. The offering brings to customers the best in home entertainment with titles such as Dukkan Shehata, Friday the 13th, and Star Trek, along with Bollywood hits such as Billu Barber and Heroes. The first of its kind service in the UAE was launched in December 2009 in collaboration with the three-screen video enabler for premier content - the UK-based On Demand Group. Farid Faraidooni, Chief Commercial Officer, dudu said: "Video on Demand is a UAE-market first and we chose On Demand Group for their superior expertise. With this service, customers can enjoy the movies of their choice at the click of a button. We are currently in the process of negotiating deals with content providers, to further add to the line-up."
On Demand Group will develop and maintain an on-demand library of top-rated studio and network television titles. Selections will include transactional Video on Demand content from major Hollywood studios and a range of subscription Video on Demand movies, series, documentaries, children's programmes and music videos.
"We are pleased to be working with dudu on its Video on Demand service. This deal further demonstrates the content aggregation strategy that we have successfully developed in the UK, German speaking countries, southern Europe and now the Middle East, to provide increased efficiencies, cost savings, programming and marketing expertise and speed to multiple clients in multiple territories," said Tony Kelly, CEO, On Demand Group.
On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media, 3 UK and, through its On Demand Deutschland joint venture, Telekom Austria and Unity Media - from day-to-day operations, to content library management, and full-service on-screen and off-screen marketing.
On Demand Group's London-based service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged wholly or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The organisation produces and processes movies, programmes and promotions in English, German, Greek, Turkish and Arabic.
dudu's Video on Demand service allows customers to browse through a catalogue of movies simply through a TV menu on their screen. Under categories including 'New Releases', 'Top Titles', 'Special Offers', 'dudu recommends' and 'All Time Classics', dudu IPTV subscribers are easily able to find the movie they are looking for, and can even watch the trailer before purchasing the film to view at their leisure. Once customers have chosen and confirmed the purchase by entering in their unique PIN code, the selected movies are then available on their TV for viewing within 48 hours.
Similar to viewing a DVD, customers can pause, rewind and fast-forward the action exactly when they want, empowering them to have full control over their viewing experience. To add to the convenience, movie-lovers enjoy a competitively-priced selection, depending on the particular category and whether it is Standard Definition (SD) or High Definition (HD), and will be charged for the service and the movies they select at the end of the month with one consolidated monthly bill.
-Ends-
About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.
Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, dudu business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
dudu products and services for consumers and business are available through dudu's retail network, currently numbering 33 dudu shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html. dudu shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
dudu is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.
Awards to date
• dudu presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.
• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008
• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
About On Demand Group
Based in London and serving cable, telco and mobile operators globally, On Demand Group uniquely combines its unparalleled stable of studio relationships and extensive regional content rights portfolio with comprehensive retail marketing and business development capabilities to create some of the world's largest and most successful video-on-demand services. The Company specializes in content lifecycle management, from acquisition through full monetization, today enabling the highest quality video-on-demand services across millions of TVs, phones and broadband connections. On Demand Group is a subsidiary of video-on-demand, IPTV and advertising software and systems leader SeaChange International (NASDAQ: SEAC).
For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile:+971 55 9367045
Email: saugat.chatterjee@dudu.ae
Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com
© Press Release 2010
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