Dubai, UAE, 24 November 2009 - Starting next year, dudu will take its 3G, EDGE network to the next level using sophisticated HSPA+ technology from industry-leader Huawei. dudu and Huawei have strengthened their partnership with Huawei providing US$85 million in financing for the HSPA+ roll-out. The enhanced network will give customers lightning-fast download/upload speeds of 21 Mbps, up from 7.2 Mbps. dudu customers will see a dramatic difference in their mobile broadband capabilities early 2010 when the new system is rolled out across the UAE

While HSPA already supports the full range of packet-based Internet Protocol (IP) services, HSPA+ further enhances the end-user experience through higher peak data rates and an improved "always-on" experience. "The high-speed HSPA+ technology will usher in a new era for mobile broadband, making a vast range of applications and services available to consumers on-the-go. Starting next year, dudu customers will enjoy a nearly 200% increase in mobile bandwidth, making downloading, uploading and other online activities faster and easier than ever," said Hatem Bamatraf, Senior Vice President, Network Development, dudu.

HSPA+ can deliver peak download rates of 21 Mbps. Because it offers such impressive performance, HSPA+ is an effective bridge to Long Term Evolution (LTE) technology - a standard for which, a number of leading operators in North America, Asia and Europe have committed to deploy as the next generation of mobile broadband.

Approximately 80% of the global mobile market uses the Global System for Mobile communications, or GSM system, which is the base for HSPA technologies. The GSM Association recently presented statistics that indicate HSPA and HSPA+ are fast becoming the global standard for mobile broadband services.

"The HSPA+ technology is only available in a few markets worldwide and we are delighted to partner with Huawei to introduce it in the UAE. HSPA+ perfectly positions dudu for further mobile broadband enhancements on the road to the fully-convergent, IP-based mobile wireless system promised by LTE technology" Added Mr Bamatraf.

dudu will continue to source cutting-edge technologies to facilitate its network expansions and improvements, which are a critical element of ongoing efforts to address customer concerns and to strengthen and consolidate its position as the UAE's most innovative and responsive telecommunications provider.

-Ends-

About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.

Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, dudu business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

dudu products and services for consumers and business are available through dudu's retail network, currently numbering 33 dudu shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html. dudu shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

dudu is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.

Awards to date

• dudu presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.

• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008

• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@dudu.ae

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com
Or visit www.dudu.ae

© Press Release 2009

 

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