| 12 Nov 2009 |
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HTC unveils first windows® Phone with HTC Sense, the HTC HD2 in the Middle East
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HTCHTC
HD2 delivers unprecedented Windows® phone experience with a high-resolution, 4.3-inch capacitive touch displayDubai, UAE, November 12, 2009 - HTC CorporationHTC Corporation
has recently launched in the Middle East the HTCHTC HD2ä, the first Windows phone with HTCHTC Sense, a customer experience focused on putting people at the centre by making their phones work in a more simple, natural and personal way. With its industry-leading, high-resolution, 4.3-inch capacitive touch display, the ultra thin HTCHTC HD2 delivers more visible content in a sharper, brighter and richer way.Florian Seiche, Vice President HTCHTC EMEA said: "At HTCHTC we believe that the best things in life should be experienced, not explained. HTCHTC Sense is based on this principle by making the phone more simple and natural to use and by enabling people to personalise their mobile experience in their own unique way. With HTCHTC Sense, the HTCHTC HD2 melds the power and flexibility of the Windows platform with the most advanced phone we've ever created."
"HTCHTC has a long history of innovation with Windows Mobile, shipping millions of devices over the years in a wide range of designs," said Andy Lees, senior vice president, Mobile Communication Business, Microsoft Corp. "The HTCHTC HD2 Windows phone breaks new ground with its responsive, touch screen."
Kevin Chen, General Manager, HTC Middle East and AfricaHTC Middle East and Africa
said: "HTCHTC HD2 is packed with powerful applications and special features that make it an invaluable mobile solution. But what makes HD2 a cut above the rest is that it gives mobile users the freedom to enjoy a truly personalised mobile experience." The HD2 uses the first capacitive touch display on a Windows phone to make viewing, zooming and resizing websites, Microsoft® Office files, PDF documents and pictures easier with just a pinch of your fingers. The large display also enables faster, more efficient and accurate typing using the onscreen keyboard. Utilising Qualcomm's new 1Ghz Snapdragon mobile processor, the HTCHTC HD2 offers enhanced performance that improves the speed of applications, videos, games and more.
Developed with a passion for enhancing people's lives through innovation, design and ease of use, HTCHTC
Sense is rooted in three fundamental principles of "Make it Mine", "Stay Close" and "Discover the Unexpected".Make It Mine
The HD2 continues HTCHTC's drive for personalisation by reflecting not only what customers want on their phone, but also where they are. Using its large 4.3-inch window-like display, HD2 brings a new dimension to weather with a localised, animated weather experience that utilises HD2's entire display without being invasive to important content and information. The HD2 can also be further enhanced to reflect the user's needs and style by downloading a wealth of applications at the new Windows® Marketplace for Mobile.
Stay Close
's people-centric communication approach that provides a single contact view that displays individual communication snapshots of conversations with important people regardless of whether a call, text, Facebook status update or email was used. While in the midst of email exchange with someone, HD2 users can easily transition to a call by pressing the call button. HTCHTC has also included a new Windows-based version of its Twitter application, HTCHTC Peep. The pictures taken with the 5MP camera can also be quickly shared via Facebook or Twitter.Discover the unexpected
With the HTCHTC Sense experience, the HTCHTC HD2 includes a variety of enhancements that expand and improve the overall phone experience. The HD2 includes a variety of sensors including a proximity sensor that is used to prevent false screen touches when the phone is picked up to answer or make a call. A light sensor automatically adjusts the brightness of the display. Leveraging its 3G broadband connectivity, the HTCHTC HD2 also offers personal Wi-Fi anywhere for computers or other devices.
Also available for the HTCHTC HD2 is the optional car kit that automatically transforms HD2's user interface into a finger friendly in-car navigation experience for driving.
Windows phone
As a new Windows phone, the HTCHTC HD2 showcases the powerful messaging, browsing and productivity capabilities delivered by Windows Mobile® 6.5. Offering a best-in-class email experience
complete with the ability to synchronise with Microsoft Exchange, users will have the ability to check and manage multiple email accounts. Microsoft's new My Phone service enables users to automatically back up and sync photos, music, contacts and text messages for free from the HD2 to the web.
Availability
The HTCHTC HD2 will be available in the market starting with UAE. The HTCHTC HD2 is distributed in the UAE by SIT Distribution, and will be available from mid November onwards through all the major retail outlets at a retail price of AED 3299.
-Ends-
About HTC
HTC CorporationHTC Corporation (HTCHTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTCHTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTCHTC, please visit www.htc.com.
The names of companies and products mentioned herein may be the trademarks of their respective owners.
For further product information please see: www.htc.com
Or contact
Sanjeeta Chatterjee
Marketing Manager, HTCHTC MEA
Tel: +9714 2991 771
Or contact:
Orient Planet PR & Marketing Communications
Tel: +971 4 3988901
Fax: +971 4 3988941
P.O.Box 23345, Dubai, UAE
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2009
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