| 09 Nov 2009 |
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Imagenation are Street Dancing with Hyde Park
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A joint venture between Abu Dhabi-based ImagenationImagenation
and Ashok Amrtiraj's Hyde Park Entertainment Group is launching work on their latest venture called Street Dancing.The collaboration is also tying up with Media Development Authority of Singapore (MDA) and have joined forces with songwriter/producer Dave Stewart of Weapons of Mass Entertainment for the production.
Street Dancing is an inspiring story set in the world of cutting-edge dance competition in Singapore and New York. Music for the film will be provided by the team of Golden Globe and multi-Grammy winner Stewart and Oscar-winning composer AR Rahman.
Amritraj will produce, while ImagenationImagenation
's CEO Ed Borgerding and Hyde Park's Patrick Aiello will be executive producers along with Dave Stewart and Prem Akkaraju.In addition, newly signed Interscope recording artist Cindy Gomez will make her feature film debut in Street Dancing. Gomez was featured in NokiaNokia
's mobile phone game Dance Fabulous on N-Gage compatible NokiaNokia mobile phones. That instantly exposed Gomez and her music to millions of fans around the world. Released in June 2009 through NokiaNokia
's OVI website, the NokiaNokia game features a dancing Gomez avatar as well as five of her songs, positioning her at the forefront of a trend that marries music with mobile entertainment. The five songs will be released as an Interscope album in 2010 and they might play an important role in Street Dancing.
Famous music video helmer, Bille Woodruff, will direct from a script penned by David B Harris.
Woodruff has directed music videos of such stars as Britney Spears, Enrique Iglesias, Miranda Cosgrove, Mary J Blige, R Kelly, Usher, Celine Dion and Toni Braxton, whom he has directed six times.
Hyde Park Entertainment Group Chairman Ashok Amritraj said: "We are excited to collaborate with such a creative and prolific team as Dave Stewart, Rahman, Bille and Cindy. This fresh and exciting pop-cross-cultural project is an organic match for continuing our partnerships between Hollywood, the Middle East and Asia, and gives us the ability to explore the exciting new distribution format of mobile phone technology."
Imagenation Abu DhabiImagenation Abu Dhabi
CEO Edward Borgerding said: "Street Dancing is an ideal property to start our partnership with Hyde Park and the MDA - it's reflective of our partners, their culture and embodies our overall vision of creating global cinema for mass audiences." Dr Christopher Chia, CEO, MDA, said: "This film will effectively mesh both Eastern and Western perspectives, cultures, music and lifestyles together - making it readily accessible and relevant for a global audience. It leverages existing properties with its own fan following and looks set to take it further. I am confident of the film's ability to travel as the storyline, talent and locations are universally appealing."
NokiaNokia
's Head of Cross Media Solutions, Mark Ollila, said: "NokiaNokia was thrilled to have been formative in launching Cindy's career with her groundbreaking work in NokiaNokia's Dance Fabulous mobile phone game. Dance Fabulous combines a fun and challenging dancing game with the player's own music catalogue and is available for compatible NokiaNokia
mobile phone devices through the Ovi Store."The placement instantly exposed Gomez and her music to an audience of tens of millions of consumers around the world. We are excited that this feature film will further expand Cindy's presence as an artist."
Weapons of Mass Entertainment President and Change Agent at NokiaNokia
, Dave Stewart, said: "I am very excited to be working with Ashok on this multi-platform, multi-cultural, charming film. The world is more connected than ever before and as pioneers in connecting media from all sources, I share Hyde Park and ImagenationImagenation's outlook. Collaborating with AR Rahman is always a thrill and I look forward to working with him and Cindy on this music heavy project."Amritraj has produced more than 100 films, including Hollywood hits such as Antitrust and Walking Tall.
By Staff Writer
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