DUBAI, UAE: 7 November 2009 - Sony Professional and RoyalCine, a company under Royal GroupRoyal Group and the leading providers of cinemas in Abu Dhabi, today announced an agreement for the deployment of four CineAlta 4K digital cinema projectors in collaboration with Pal Group, a technology consultant which is also part of Royal GroupRoyal Group.

The technology, capable of delivering content digitally, will allow RoyalCine

to showcase Hollywood's latest blockbusters, leading the way into the 21st century cinema experience and the Middle East's transition to digital movie viewing. As the first of its kind to debut in the Middle East, the 4K technology will provide a high level of picture quality and an immersive visual experience for movie enthusiasts.

Fazal Ameen, Group General Manager, RoyalCine commented, "As a new company, we wanted to bring the most entertaining and exciting experiences to our viewers. These first four units from Sony Professional will allow us to offer the ultimate digital cinema experience to our valued guests and we have plans to purchase another 10 projectors in the next two years."

Muhammad Nasir Ali, CTO, Pal Computer Systems added, "HD TV is already available in homes and now is the time to equip cinemas with the digital experience. Sony Professional's CineAlta 4K digital systems provide outstanding image and sound quality and we are eager to install the solution in all of our cinemas. This will bring a totally new experience to the cinema viewers and provide a competitive advantage to RoyalCine over other chains."

Hideaki Nakamura, Regional Director, Sony Professional Solutions Middle East said, "This really is an exciting step that clearly demonstrates Sony Professional's commitment to the long-term success of the industry while signifying a new era for digital cinema in this region. This agreement enables RoyalCine to capitalize on the enormous opportunities that digital cinema offers to strengthen and sustain its business, as well as to revolutionize the movie experience."

The four RoyalCine installations will be completed by early 2010. Delma Mall has a total of 14 cinemas, of which four will be for Digital Cinema, and the balance will have traditional cinema screenings.

-Ends-

About SONY Professional
Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years' experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisations' individual business goals. For more information please visit www.sonybiz.net/mea.

About RoyalCine
RoyalCine is a new company under Royal GroupRoyal Group with a totally new concept of chain cinemas in Abu Dhabi. Royal GroupRoyal Group is a conglomerate of 60 large and medium sized companies based in the United Arab Emirates. Launched in the late 1990's, Royal GroupRoyal Group currently employs over 10,000 people from a wide variety of countries and cultures and is supported through its head office in the capital of the UAE, Abu Dhabi. The Chairman of the Group is His Highness Sheikh Tahnoon bin Zayed Al Nahyan.

Royal GroupRoyal Group has expanded at a tremendous pace and is one of the largest business and investment holding houses in the UAE today. It has a significant and growing presence internationally, with a broad spectrum of investments and partners throughout the Middle East, Asia, USA and South America.

For further information about SONY Professional, please contact:
Farah Nami
Hill & Knowlton
Mob: +971 50 4548647
E-mail: Farah.Nami@hillandknowlton.com

Information about RoyalCine, please contact:
Ghida Reda
Infinity TV
Mob: +971 50 9564425
E-mail: Ghida.Reda@infinitytv.tv

© Press Release 2009

 

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