| 06 Nov 2009 |
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Hoteliers celebrate Abu Dhabi Formula One Grand Prix success
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November 6th, 2009 - Deloitte, the business advisory firm, confirms that Abu Dhabi's hospitality industry received a welcome boost when hosting the UAE's (United Arab Emirates) first Formula One Grand Prix last weekend. Revenue per available room (revPAR) growth, one of the hotel industry's key performance indicators, peaked on Friday 30th October up 97.6% according to daily STR Global data. However, occupancy and average room rates hit the highest point during the 3-day event on Saturday the 31st October, at an astonishing 97.5% and US$606 respectively.
Commenting, Omar Fahoum, chairman and chief executive of Deloitte in the Middle East, said: "Hosting the grand finale of the 2009 Formula 1 season was a prestigious and important event for the emirate, the UAE and the Middle East as an emerging destination for tourism and leisure".
Alex Kyriakidis, Global Managing Partner of Tourism Hospitality & Leisure at Deloitte, commented: "The race was expected to draw 50,000 fans on race day and an estimated 600 million television spectators from around the world, giving the emirate an opportunity to showcase its gracious hospitality, and developments taking place such as Yas Island and Ferrari World, thus extending its appeal to new source markets."
Alan Switzer, Director in the Sports Business Group at Deloitte, commented: "There is no more prestigious global sporting event that a country can host over a single weekend than a Formula 1 Grand Prix. The trend for international sporting events taking place in emerging nations is here to stay, and may even increase. Sport is being used as a way to market the hosts to potential new investors or tourists whilst bringing new audiences to the sports themselves. It could become a win-win relationship."
Alex Kyriakidis continued: "Abu Dhabi's hotels have achieved double-digit growth for five consecutive years, but started to contract in June 2009 as the global economic crises continued to dampen international travel demand during the low season. Despite this, hoteliers in Abu Dhabi still achieve the strongest occupancy (74.2%), average room rates (US$279) and revPAR (US$207) in the Middle East, year-to-September 2009."
Hotel Performance in Abu Dhabi - October 2009
Source: STR Global
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Notes to editor
All analysis in USD.
Both daily and monthly inconsistent data samples were used in this release.
The information contained in this press release is correct at the time of going to press.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms.
Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than140 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's more than 168,000 professionals are committed to becoming the standard of excellence.
About Deloitte & Touche (M.E.):
Deloitte & Touche (M.E.) is a member firm of Deloitte Touche Tohmatsu (DTT) with uninterrupted presence for over 80 years in the Middle East region. Deloitte & Touche (M.E.) is among the region's leading professional services firms, providing audit, tax, consulting, and financial advisory services through 26 offices in 15 countries with over 2,000 partners, directors and staff. Deloitte & Touche (M. E.) is a 2009 Hewitt Best Employer in the Middle East.
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