| 21 Oct 2009 |
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Oman Mobile launches iMass Volume SMS service
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MUSCAT -- Oman MobileOman Mobile
has launched iMass Volume SMS service. Huda al Habsi, Senior Manager, corporate product development, says: "The flexibility and cost effectiveness of this exciting new service are sure to make it an extremely popular option with businesses and organisations of all types and sizes that are looking to maximise their impact in today's competitive marketplace.
"It's very much customer-led -- we've spent a lot of time listening to their feedback. We know our clients appreciate the power of SMS, of being able to reach out to our opt-in database, and want to integrate it more into their marketing campaigns. "With these comments in mind, we've designed the service so customers can now choose when and how many messages they send at any one time (with a minimum of 25,000 messages per batch).
"On top of that, we've doubled the maximum number of messages in a single plan to 2,000,000 and because we know everyone has their eye on budgets these days, we've incorporated a discount scheme to reward our customers -- so the more messages they buy, the more they save." "We're all aware that today's commercial environment is very demanding," adds Al Habsi.
"To succeed you need to be flexible and responsive to the market -- iMass Volume SMS will enable businesses to do just that. It'll help get marketing messages out when they're most needed and most effective. "And let's face it, given the level of mobile phone penetration in Oman, SMS is a very potent tool, enabling mobile marketers to reach consumers across all demographics.
"There's so much to be said for a good, solid mobile marketing campaign; it's affordable for businesses of all sizes and is amazingly effective. Studies show that mobile marketing messages are typically read within an average of 15 minutes of receipt -- how's that for impact? "Recall rates are assessed at over 75 per cent and on top of that, as SMS campaigns are paper-free, they're very much a green option. What more could you want?" To find out more about iMass one can contact Infocomm Group at 2415120/21 or visit www.ibulksms.co.om for more information. For other Mobile Marketing Services contact 24474747 or email: business.solutions@omanmobile.om
By Staff Reporter
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