| 15 Sep 2009 |
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Xerox Unveils New Business Development Services; Gives Print Providers Tools to Grow and Succeed in Tough Economy
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Dubai, United Arab Emirates - 15 September 2009 - Xerox Corporation has introduced new business development services that help print providers uncover business opportunities in spite of a challenging economy. The tools, which focus on best practices, staff training and target marketing, further expand the company's industry leading business development initiatives.
"It is clearly not business as usual, so if print providers are going to thrive as the economy rebounds, then we need to help them maximize their technology and people resources," said Dan Smith, General Manager for Integrated Marketing, XeroxXerox
, MEA (DMO). "We listen to what our customers are saying and shape our business development programs to address their needs and goals."
Print providers can take advantage of two new offerings, within XeroxXerox's New Business of Printing® Business Development Services, to attract new business:
· Sales Skills Assessment Survey: Provides a company's sales force with a comprehensive customized survey and then offers best practice recommendations for improving sales techniques and results.
· How to Target Agencies and Marketers Sales Training Course: Offers direction for generating new business with agencies and marketing firms. The session demonstrates how to convey the benefits of digital and variable printing to these audiences.
XeroxXerox has also expanded its ProfitAccelerator® offerings with the following:
· Ad Agency Market Guide is a toolkit to help print providers around the world target agency and design services providers.
· Profiting through Personalization II Kit - Featuring XMPie® demonstrates how to turn marketing communications into marketing conversations by offering new ways to develop and successfully implement variable data, cross-media and Web-to-print programs. It highlights the opportunities in offering one-to-one services and features business development tools, including all new templates, so users can quickly get up and running with personalization.
· "PODi Digital Print Case Studies; Best Practices Featuring XeroxXerox Customers" offers a five-year collection of best practices using variable data. The book, produced in conjunction with PODi, includes examples from 15 industries such as healthcare, retail and graphic arts - ideal for customers looking for inspiration on their next project.
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XeroxXerox Global Services, visit http://www.consulting.xerox.com or call 800-ASK-XEROX, ext. 947.
, visit http://www.xerox.com or http://www.xerox.com/news. For open commentary, industry perspectives and views from events visit http://twitter.com/xeroxcorp, http://twitter.com/xeroxevents, http://www.facebook.com/XeroxCorp, http://www.xerox.com/blogs, http://www.xerox.com/podcasts or http://www.xerox.com/thoughtleaders. About XeroxXerox Corporation
Xerox Corporation (NYSE:XRX) is the world's leading document management technology and services enterprise. A $17.6 billion company, XeroxXerox provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines. XeroxXerox's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more. XeroxXerox also offers associated software, support and supplies such as toner, paper and ink. The company's operations are guided by customer-focused and employee-centered core values -- such as environmental sustainability, citizenship, diversity and quality -- augmented by a passion for innovation, speed and adaptability. Headquartered in Norwalk, Conn., XeroxXerox is ranked No. 1 in the computer category on FORTUNE magazine's World's Most Admired Companies listing and No. 147 among the FORTUNE 500. XeroxXerox has 57,100 employees worldwide.
For more information, visit http://www.xerox.com or http://www.xerox.com/news. For investor information, visit http://www.xerox.com/investor.
For further information, please contact
Sawsan Ghanem
AMCIPR, Active PR
Tel: +9714-3900228
E-mail: sawsan@activepr.biz
Elaine D'Souza, Active PR
Tel: +9714-364 3085
E-mail : elaine@activepr.biz
© Press Release 2009
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