Abu Dhabi Media Company (ADMC)Abu Dhabi Media Company (ADMC)

Tapping into online gaming, the fastest growing media sector worldwide (USD13bn by 2013), ADMCADMC takes a significant step forward to scale up their market growth and capabilities by entering a Joint Venture with U.S. based Gazillion Entertainment.

The new company will be an incubator for the nation's young talent and create employment in the technology sector, as well as the birth of innovation in Arabic gaming for the region, through its world-class studio.

"Riding on the global trends in the media marketplace, Abu Dhabi has leveraged its excellent infrastructure, talent and resources, to form a solid foundation for developing a thriving media industry. Today, with the joint venture with Gazillion our company is charting new growth in the creation of digital media content and technologies, which champions Abu Dhabi's sustainable development vision and transformation into a global digital media hub", said H.E. Mohamed Khalaf Al Mazrouei, Chairman of ADMCADMC.

In the 50:50 JV agreement with Gazillion Entertainment, a major U.S. developer and publisher of MMOGs, ADMCADMC has created a way to ensure the region's local talent will have an opportunity to learn skills from the forefront of the US gaming entertainment experts. It is a measure of ADMCADMC's commitment to developing world-class facilities and providing a robust talent development framework for Emiratis

With an expressed aim towards Emirati management of the new company within the next five years, the JV is intended to develop the path towards creating content in Arabic for the Arabic gaming market.

To initiate development of regional expertise in the games sector, Emirati students and graduates will be the first to score a chance to engage their creativity and skills, to generate games content which is meaningful to the Arab world. Students from Higher Colleges of TechnologyHigher Colleges of Technology (HCTHCT) in Abu Dhabi will benefit from employment and on-the-job internship programmes at the JV in Abu Dhabi, a direct result of the collaboration begun earlier this year between ADMCADMC and HCTHCT. Internship and employment schemes will begin in Abu Dhabi in 2010 which include the opportunity for training placements overseas at Gazillion offices.

Dr. Tayeb Kamali, Vice Chancellor of the Higher Colleges of TechnologyHigher Colleges of Technology emphasized the importance of educating, training and developing young UAE nationals to lead this new and exciting industry, "The Higher Colleges of TechnologyHigher Colleges of Technology would work closely with Abu Dhabi Media CompanyAbu Dhabi Media Company and their partner companies to ensure that we develop UAE nationals with the requisite skills and aptitudes to serve this new industry. HCTHCT also commits to provide continuing professional development for all employees of Abu Dhabi Media CompanyAbu Dhabi Media Company as and when required."

The Joint Venture aligns directly with ADMCADMC's expansion and diversification strategy. "Abu Dhabi Media CompanyAbu Dhabi Media Company continues to evolve and maximize the potential of its incredible portfolio of brands, on a global scale, well beyond traditional media outlets. We believe this is the right time for us to take the next step into this and other new digital platforms", explained Edward Borgerding, CEO of ADMCADMC.

It also draws on the unique combination of Gazillion's innovation and experience in online gaming, successful track record, and tremendous industry leadership potential.

"The combined assets of our companies - ADMCADMC's and Gazillion's - along with the Higher College of TechnologyHigher College of Technology, provide a compelling case for making this partnership a long term success, and building a trusted digital media brand that engages an enthusiastic and growing gaming audience across the Arab world", concluded Borgerding.

"MMO games are becoming an increasingly significant part of the media landscape worldwide, and premium MMO experiences have the potential to command wide audiences in the Arabic gaming market in the years to come. We are highly pleased to have the chance to collaborate with ADMCADMC on this joint venture, which will help ensure that the vision of exceptional online games for the region is fully realized", commented Robert Hutter, CEO of Gazillion.

"Consumers are increasingly embracing entertainment experiences through unique and immersive technologies, and we plan to market our brands in a number of novel new areas. We are aware of the potential the game sector holds around the world and in the Middle East, and are uniquely positioned to drive exciting new platforms which engage consumers through digital entertainment", said Ricky Ghai, Executive Director of Digital Media Group, expressing his enthusiasm about the synergy brought by the Joint Venture.

The first game from the new studio in Abu Dhabi is the development of an Arabic language MMOG, based on the popular character 'Majid'. "This particular initiative takes one of ADMCADMC's most famous and enduring brands in to the digital age and adds to the excitement at our overall efforts to develop the online gaming sector", added Ghai.

Established in 2008, the Digital Media Group has embarked on numerous pioneering projects. In the football and music arenas 'Goalarabia.com' and 'Getmoarabia.com' respectively, form part of a raft of interactive platforms developed by the team, which position the group as a leading player in the digital space, while putting ADMCADMC at the heart of the digital revolution.

Despite the current economic downturn, the video game industry has been acknowledged as one of the key growth areas for the media sector, exploding home gaming entertainment into the mainstream. In fact online gaming ranks as the fastest growing media sector worldwide (CAGR 17 per cent `08 -`13), and experts herald the MMOG games for mass audiences to be the next big opportunity, with MMOs overall estimated to yield some USD13bn by 2013.

In just four years since its inception in 2005, Gazillion has developed powerful global gaming platforms with prestigious partners including Marvel and LEGO. A trend-savvy, youth-minded San Mateo based studio, Gazillion has quickly earned a reputation for innovation, attracting an experienced management team and the best-of-breed in talent. It is their vibrant spirit of innovation and a cutting edge skillset that ADMCADMC hopes will bring the most benefit to the local and wider region through its Joint Venture.

MMOG - massively multiplayer online game - is a video game which is capable of supporting hundreds or thousands of players simultaneously. By necessity, MMOG are played on the Internet, and feature at least one persistent world. They are not necessarily games played on personal computers. Most of the newer game consoles, including the PlayStation Portable, PlayStation 3, Xbox 360, Nintendo DS and Wii can access the Internet and may therefore run MMOG games.

MMOGs can enable players to cooperate and compete with each other on a large scale, and sometimes to interact meaningfully with people around the world. They include a variety of gameplay types, representing many video game genres.

Gaming is now the fastest growing media sector worldwide (CAGR 17 per cent `08 -`13) - faster than Internet, Film, DVD, TV, Print, etc.

Fast Facts:

• 50 per cent of children and teenagers in the US is estimated to be using Virtual Worlds Online Games by 2011

• Worldwide MMOG market estimated to yield USD13bn by 2013

• World-of-Warcraft is to-date most successful player with 11m subscribers and USD 1bn of annual revenue and valuation of USD 9bn

-Ends-

About Abu Dhabi Media CompanyAbu Dhabi Media Company
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.

Abu Dhabi Media CompanyAbu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Super magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets; LIVE which owns a fleet of outdoor HD broadcast vans and a state of the art printing press, United Printing Press.

Abu Dhabi Media CompanyAbu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.

The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.

About Gazillion Entertainmen
Gazillion Entertainment, Inc. is a leading developer, publisher and operator of massively multiplayer online (MMO) games for wide audiences. Gazillion has assembled talent from across the landscape of MMOs, videogames, animated feature films and technology to address the mission of building breakthrough massively multiplayer experiences featuring world class brands and original franchises, superior production quality and unmatched gameplay.

Headquartered in San Mateo, California, Gazillion has four independent but wholly owned MMO development studios located in California, Colorado, and Washington currently in production on Casual and AAA MMO properties. The company also owns the award-winning SmartyCard payment service for younger audiences which works with leading online games and more. For more information on Gazillion, its products and services please visit www.gazillion.com.

For more information, please contact:
Alia Kezbary
Abu Dhabi Media Company
00971 50 4439053
Alia.kezbary@admedia.ae

Sawsan Abu Omar
Abu Dhabi Media Company
00971 50 6169707
Sawsan.abuomar@admedia.ae

Omar Abedrabbo
Abu Dhabi Media Company
00971 50 5842741
Omar.abedrabbo@admedia.ae

You can also visit: www.admedia.ae

or the Abu Dhabi Media CompanyAbu Dhabi Media Company press site: www.admedia.ae/press

© Press Release 2009

 

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