Samsung Announces 2009 Business Strategy in Egypt |
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Cairo, Egypt, June 30, 2009 - Samsung ElectronicsSamsung Electronics
Co. Ltd., a leading mobile phone provider, recently hosted a roundtable discussion focusing on the company's 2009-2010 business strategy in Egypt. The main speaker at the event was Mr. Duke Park, Branch Manager of the SamsungSamsung Cairo Office, who provided his insights into SamsungSamsung both globally and locally as well as an idea about the direction of the company over the next year. Mr. Park began his presentation with an overview of the history of Samsung ElectronicsSamsung Electronics since its inception in 1969 to the establishment of its Digital Media and Communications Division in 2009. He provided a breakdown of SamsungSamsung's global network across 59 countries with 27 manufacturing subsidiaries, 48 sales subsidiaries, 1 manufacturing and sales subsidiary, 9 regional headquarters, 21 branch offices, 16 research and development centers, 3 distribution centers, and 6 design centers.
He then illustrated SamsungSamsung's position as a global leader in the electronics market, holding the top market share position worldwide in LCD TVs (21%), monitors (16%), LCD Panel TVs (27%), flash memory (32%), dynamic RAM (DRAM; 31%), and static RAM (SRAM; 28%). SamsungSamsung also has the second-best market share globally for A4 color laser multi-function printers (30%) and mobile phone handsets (17%).
Mr. Park noted that SamsungSamsung has been the fastest growing global brand since 2002 and is ranked 21st among all global companies in 2008 with consolidated revenues of US$ 108 billion, of which digital media and communications contributed 65%.
In Egypt, SamsungSamsung has achieved 32% market share in the LCD market as of April 2009, and 49.3% growth in the hand-held products (HHP) division from Q208 to Q209. The HHP division has seen steady market share growth over time from 12.7% in December 2008, 13.8% in January 2009 and 15% in February 2009.
"Our consistent market share growth in Egypt reinforces our leadership position across products, technology and markets," said Mr. Duke Park, Branch Manager, SamsungSamsung Cairo Office. "As a digital convergence leader we're committed to regularly introducing innovative and technologically-advanced products to Egyptian consumers, further showcasing the strength of the SamsungSamsung brand."
Mr. Park also provided an overview of the 2009-2010 strategy for SamsungSamsung in Egypt and a medium-term view. For the second half of 2009, SamsungSamsung is planning to expand it distribution channel network and shop displays, as well as continue regularly launching new products. In 2010, the aim is to increase the brand awareness and strength as well as local product adoption.
-Ends-
About SamsungSamsung Electronics
Samsung ElectronicsSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung ElectronicsSamsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
For more information, please contact:
Trans - Arabian Creative Communications (TRACCS)
Mona Seif - Mona.seif@traccs.net
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo,
Egypt
Tel: +20.23.304.6860 / +20.23.304.6870
Fax: +20.23.303.1219
Maha Ashraf
Senior Marketing Manager
SamsungSamsung Gulf Electronics
Zahreet El Maadi Tower - Corniche El Nile, Maadi
Cairo - Egypt
Tel +2 02 2528 5970
Fax +2 02 25285973
Maha.a@samsung.com
© Press Release 2009
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