Barwa Media launches Two world-wide advertising campaigns targeting millions of people in the UK |
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200 UK 'black cabs' to display Barwa and Qatari DiarQatari Diar
brand
Qatari DiarQatari Diar first ever Harrods Sale sponsor
The key campaign by Barwa Media to reach over 10 billion people
Barwa Media CEO Mohammed Bader AlSada commented: "We have chosen one of the world's largest, most respected and affluent cities to unveil the Qatari DiarQatari Diar international advertising campaign."
Doha, Qatar: Qatari Diar Real Estate Investment Company (Qatari Diar)Qatari Diar Real Estate Investment Company (Qatari Diar), one of the leading corporation in the State of Qatar, have chosen Barwa Media to unveil a major international advertising campaign which aims to raise their profile among elite United Kingdom residents and tourists.
Beginning this summer, the 18 month Barwa Media creative campaign is to be seen by millions of people. The Qatari DiarQatari Diar brand will be displayed inside and outside 200 of the famous London Taxi 'black cabs' as Qatari DiarQatari Diar promotes Qatar as a thriving hub for international investment. The Barwa Media advertising campaign includes,- Qatari DiarQatari Diar's full sponsorship of the Harrods Sale.
3.6 million passengers will come face-to-face with the campaign when travelling inside Qatari DiarQatari Diar taxi cabs in London.
Barwa Media will drive home the message that the State of Qatar is committed to diversifying its economy away from dependence on natural resources by encouraging the growth of private sector companies.
Barwa Media chose London taxis to promote Qatari DiarQatari Diar precisely because more than 60% of London taxi passengers are in the elite marketing category.
Hailing the big campaign, Barwa Media CEO Mohammed Bader AlSada commented: "The majority of the elite category are investors, and they are exactly the type of high-end real estate buyers Qatari DiarQatari Diar seeks to attract via the promotions for its different and diverse projects especially in the UK. And also to promote the growing role of the company as one of the leading development companies in Qatar"
In addition, Barwa Media has achieved the accolade of being chosen to undertake the UK's most prominent summer advertising campaign - Qatari DiarQatari Diar's full sponsorship of the Harrods Sale!
Targeting more than 60 million people the advertising in-store Harrods/Qatari DiarQatari Diar will adorn windows, 150 digital screens, VIP Restaurants and Car Parks throughout the sale period which lasts from 27 June to 19 July.
Barwa Media has chosen Harrods to launch its campaign for Qatari DiarQatari Diar during the Harrods sales season in order to introduce the projects of Qatari DiarQatari Diar International to the large number of visitors, especially those projects based in the UK. This campaign will be witnessed by millions of UK residents and visitors from more than 130 countries.
Qatari DiarQatari Diar hopes to raise its profile in the high-end global real estate market with exclusive London properties such as Grosvenor Waterside and the iconic Shard of Glass close to London Bridge now under development.
-Ends-
About Barwa Media
Barwa Media is Qatar's world-class through-the-line agency. Barwa Media delivers truly imaginative content-driven messages for an elite client base. Based in Qatar with an international outlook, Barwa Media prides itself on getting the best return on investment for their clients' advertising and marketing campaigns.
Barwa Media believes that the client's needs are the foundation for all that they do. Their growth and prosperity are built on their ability to add value in unique, eye-catching programmes that satisfy their clients' needs better than anyone else.
Because of its highly personal approach, Barwa Media restricts the number of clients on its books at any one time.
Key Industry Sectors
Event Management
Publishing
Video & TV Production
Digital Media
Web Design
Marketing & Communication
© Press Release 2009
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