Philips launches the second generation Aurea LCD TV range |
|
Share With Members!
Dubai- UAE- PhilipsPhilips
launches the next generation of Aurea FlatTVs - an aesthetic marvel and with more technical improvements over the first generation of Aurea FlatTVs. These iconic, design-led masterpieces feature even more cutting-edge technology than before, delivering the most immersive and cinematic home TV viewing experiences possible. The new range features the latest version of Philips Active Frame technology - the outer frame surrounding the TV screen which perfectly emulates the colors on the TV screen with an ever-changing glow of light and soft halo of color. The improved Active Frame features a new brilliant pearl color, made from high quality glass with anti-reflective coatings creating an even more vibrant and immersive halo effect.
The unparalleled viewing experience of the Aurea FlatTV has been even further enhanced: Aurea makes no compromises with its distinctive design, and is packed full of the latest technological innovations. Viewers are guaranteed a unique audio and visual experience.
Visually stunning
- Aurea is available in 42" and features a Full HD 1080p LCD display.
- Aurea has a unique, transparent Active Frame which seamlessly integrates with PhilipsPhilips' Ambilight technology to extend and reflect the colours on screen into the transparent frame, and to project them around the TV screen. The combined effect of the colours on the screen being mirrored in the Active Frame, and onto the surrounding walls, deeply immerses you into the viewing experience.
- Using the latest version of PhilipsPhilips' proprietary Perfect Pixel HD Engine, Aurea ensures perfect images and smooth picture processing.
- Aurea has 2250 trillion colors processing, a pure treat for your eyes. It has a dynamic contrast ratio of 30000:1 which provides deep, rich black details in your pictures.
- For fast-moving pictures that stay sharp, Aurea includes a 100Hz Clear LCD which has a best-in-class response time of 2ms.
Especially designed for your environment
- Aurea has an iconic design, with clean white geometric casing and a full glass front which smoothes and reflects the light radiating from the frame and the sides of the FlatTV.
- Various levels (1-10) of the Ambilight effect can be selected from subtle and calm up to dynamic and vivid. Aurea also includes a 'lounge light mode' for when the FlatTV is inactive.
- Aurea features an invisible speaker system with 6 speakers that are fully integrated into the rim of the FlatTV, and as a result completely blend into the design.
- Aurea can be paired with a white Ambisound Soundbar which is designed to fit effortlessly with the 42" FlatTV. The elegant, single unit, home theater system produces a powerfully, immersive 5.1 sound performance.
Technology 'must haves'
- Aurea has all the technology you would expect from great FlatTV: a Full HD display; 100Hz Clear LCD with a 2ms response time; latest version of the Perfect Pixel HD Engine; 2,250 trillion colours processing; and a dynamic contrast ratio of 30000:1.
- A digital TV tuner is integrated within the Aurea so that you can enjoy free-to-air HD TV channels with MPEG4.
- The energy consumption when using stand-by mode on the Aurea has been reduced to minimum energy levels of 0.15W.
Aurea boasts 4 HDMI inputs (3+1) and HDMI CEC for multiple connections. It also has a DLNA PC network link which allows you to easily browse content from your PC or your home network.
"PhilipsPhilips has implemented various improvements based on extensive consumer feedback and recommendations received since launching the first Aurea LCD TV in 2007. The new Aurea range has unrivalled levels of functionality, a stunning design with a full-glass front, and offers consumers a unique entertainment experience in their living room," said Vincenzo Ventricelli Director Customer Marketing, Middle EAST & Africa, PhilipsPhilips Consumer Lifestyle.
PhilipsPhilips Aurea 42PFL9903H priced for AED 17,999 and PhilipsPhilips Ambisound Bar HTS8150 priced for AED 2,599 are available in premium electronics outlets and distributors showrooms.
-Ends-
About Royal PhilipsPhilips Electronics
Royal PhilipsPhilips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, PhilipsPhilips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, PhilipsPhilips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from PhilipsPhilips is located at www.philips.com/newscenter.
For further information, please contact:
PhilipsPhilips Consumer Lifestyle
Galia Rizk
Tel: +971 4 4362511/ Mob: + 971 50 6258203
E-mail: galia.rizk@philips.com
© Press Release 2009
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Comment on this article 
Loading ...-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
Loading ...Stories
Companies
| Company Name | Country | Industry |
| Consolidated Contractors Company | Overseas | Construction and Design |
| Zuhair Fayez Partnership Consultants | Saudi Arabia | Construction and Design |
| Saudi Binladin Group | Saudi Arabia | Construction and Design |
| Saudi Electricity Company | Saudi Arabia | Electric Utilities |
| Barwa Real Estate Company | Qatar | Landlords and Developers |
| Roads and Transport Authority - Dubai | UAE | Regulatory and Administrative Bodies |
| Mubadala Development Company | UAE | Investment Firms and Funds |
| Ministry of Health - Saudi Arabia | Saudi Arabia | Ministries and Municipalities |
| Abu Dhabi Oil Refining Company | UAE | Oil |
| Qatar General Electricity and Water Corporation | Qatar | Electric Utilities |
Projects
| Project Name | Country | Sector |
| ENEC - Nuclear Power Plant | UAE | Power and Water |
| Abu Dhabi DOT - Abu Dhabi Metro | UAE | Infrastructure |
| Takreer - Ruwais Refinery Expansion | UAE | Oil and Gas |
| Abu Dhabi Ports Company - Khalifa Port and Industrial Zone (KPIZ) | UAE | Infrastructure |
| Aramco/Dow Chemical - Ras Tanura Integrated Refinery and Petrochemicals Complex | Saudi Arabia | Oil and Gas |
| SATORP - Jubail Refinery and Petrochemical Complex | Saudi Arabia | Oil and Gas |
| Emirates Aluminium (EMAL) - Smelter Complex - Phase 1 | UAE | Industry |
| Dubai Racing Club - Meydan City - Meydan Racecourse | UAE | Real Estate |
| Dubai RTA - Dubai Metro | UAE | Infrastructure |
| IGD - Gasco - Habshan 5 Gas Processing Plant | UAE | Oil and Gas |