| 09 Feb 2009 |
|
The Bride Show confirms credit crunch has little bearing on brides-to-be
- Text size
Success in Abu Dhabi heralds great things for Dubai businesses
Dubai, UAE, 9th February, 2009: Thousands of brides-to-be descended on The Bride Show Abu Dhabi in January suggesting that the multi-million dollar UAE wedding industry remains resilient in the face of the global downturn.
Following the success of the exhibition, organiser IIR Middle EastIIR Middle East
is expecting the bigger sister event, The Bride Show Dubai, taking place from 8 -11 April at the Dubai International Exhibition Centre, to thrive despite current economic conditions.
A survey conducted by IIR Middle EastIIR Middle East showed that more than a third of visitors (34 per cent) would spend between AED100,000 and AED250,000 on their big day.
When these figures are broken down they show that 43 per cent of couples in the UAE will fork out between AED20,000 to AED50,000 on jewellery alone while 21 per cent will spend more than AED100,000. Almost a third (29 per cent) of brides-to-be will pay between AED20,000-AED30,000 for their wedding dress alone.
Luxury retailers in the region are feeling the effects of the global economic crisis with consumers increasingly wary of unnecessary spending, but the high visitor numbers at The Bride Show Abu Dhabi illustrate that when it comes to the special day, women are prepared to splash out.
The event, which took place at the Abu Dhabi National Exhibition Centre at the end of January, attracted fiancés and fashionistas alike who came to see the diverse fashion shows, amazing variety of exclusive products and services, and the CRYSTALLIZED™ Abaya Design Awards, the popular competition for amateur, locally-based fashion talent.
Each day fashion houses launched their latest collections on the catwalk, including bridal wear, abayas and haute couture creations. Ahmed Al Reyaysa, the King of Wedding Dresses came to the event to showcase designs from his fashion house Dar Sara.
Al Reyaysa said: "I was impressed by the number of enquiries we received consistently over the four days, but the rush of people to our exhibition stand immediately after our fashion show was unprecedented.
"Orders have been flooding in, completely against the forecasts for 2009 as a challenging year for the fashion industry, and I am now incredibly busy to meet the demand as well as prepare even bigger things for our fashion show at The Bride Show Dubai. We will finally unveil the AED1million wedding dress - the ultimate luxury for the ultimate bride."
Daphne Cota, Exhibition Manager for The Bride Show, said: "The turnout and interest we received in Abu Dhabi was excellent. Exhibitors predominantly reported steady and consistent sales over the four days, and the fashion shows generated high numbers of inquiries for the designers featured on the catwalk."
The Bride Show Dubai is the largest wedding and fashion event in the UAE; the 2008 exhibition welcomed more than 30,000 visitors. More than 200 wedding industry experts and suppliers from around the world came together under one roof in a showcase of international design excellence and consummate style.
Women's Healthcare and Bride Home, running alongside The Bride Show Dubai, broaden the appeal for visitors as brides and young women take an active interest in their health and wellbeing, particularly in preparation for their wedding, and newlywed couples start to decorate their marital homes.
Now in its 12th year, the event has additional features including an Inspiration Zone and the popular CRYSTALLIZED™ Young Designers Award. Exclusive discounts and daily competitions will be taking place and lucky visitors can win grand prizes such as a diamond ring and a luxury honeymoon package with five-star accommodation in London and Dublin.
To find out more about The Bride Show Dubai visit www.brideshowdubai.com.
-Ends-
For further press information please contact:
Lindsay Johnston / Samantha Morris
Total Communications
Tel: +971 4 336 9909
Fax: +971 4 336 9905
Email: lindsay@totalcompr.ae / samantha@totalcompr.ae
© Press Release 2009
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Post a Comment
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.