MTV Arabia will Carry the Message of Hope and Caring for People with Special Needs |
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Dubai: 15 January, 2009 - MTV Arabia, the leading Pan Arab youth entertainment channel, today announced it will be the official media sponsor for Al Amal Camp-19 (Camp Hope) for children with special needs, organized by Sharjah City for Humanitarian Services (SCHS) under the patronage of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.
To be held from 18-25 January under the leadership of Her Highness Sheikha Jamila Bint Sultan Al Qasimi, Director of Sharjah City for Humanitarian Services, the camp will include entertainment, cultural and art activities that aim to develop the potential of children.
MTV Arabia will film the events and interact with the children as volunteers, since they have been key to the camp's success. Volunteerism has also become an integral part of Sharjah's cultural and recreational activities.
Her Highness Sheikha Jamila Al Qasimi, President of the Organization of the 19th Camp Hope, said: "MTV Arabia's alliance with Sharjah City for Humanitarian Services demonstrates its depth of commitment to social responsibility initiatives. We are confident that the presence of the MTV Arabia team will act as an incentive to attract the youth to offer their voluntary services, while motivating the participants to demonstrate their potential."
Samr Al Marzouqi, MTV Arabia Channel Manager, said: "MTV Arabia has justifiably validated its strong status as a platform for young Arabs. We stand by our brothers and sisters with special needs, and are keen to offer them media exposure on MTV Arabia so that they can express their dreams and aspirations."
"We are glad to partner with the Sharjah City for Humanitarian Services. As one of the most popular medium among the youth, we believe MTV Arabia will carry the message of hope and caring for people with special needs and help the youth contribute meaningfully to the Arab world."
Al Amal Camp has evolved considerably since its inception, attracting an increasing number of enthusiastic volunteers. Sponsors are no longer individuals or government bodies, but today include media organizations, television channels, banks and financial institutions.
Sharjah City for Humanitarian Services provides help for more than 2,000 children and adults with special needs of up to 25 years of age, mostly focusing on education, care, training and rehabilitation.
-Ends-
For more information please contact:
Amr Diab
JiWin Public relation
050 8753304
Amr.diab@jiwin.a2
© Press Release 2009
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