| 13 Jan 2009 |
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Etihad Airways and American Express Saudi Arabia launch strategic partnership
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RIYADH, KSA, 13 January 2009- Provider of premium payment solutions, American Express Saudi ArabiaAmerican Express Saudi Arabia
LTD, has signed an agreement with the UAE's national airline, Etihad AirwaysEtihad Airways, to issue co-branded credit cards to customers across the Kingdom of Saudi Arabia (KSA). The new co-branded credit card is packed with unique features and airline benefits to support the AMEXAMEX customers 'global lifestyle.This will be the first airline co-brand for American Express in the Middle East.
Sami El Natour, head of marketing and PR for Amex in KSA, said, "The partnership of two such premium brands will significantly enhance the value-added benefits that we can offer our combined members. EtihadEtihad perfectly echoes American express's commitment to service excellence and innovation."
Peter Baumgartner, executive vice president of marketing and product at Etihad AirwaysEtihad Airways commented: "Etihad AirwaysEtihad Airways prides itself on offering its frequent flyers genuine added value through its award winning Etihad Guest programme."
"We already have a strong relationship with American Express with the existing Membership Rewards partnership in several countries and are proud to strengthen this with the launch of the new co-branded credit card in Saudi Arabia."
Launched in August 2006, the award-winning Etihad Guest programme allows members to earn Miles with over 40 international partners and redeem Miles for flights and over 1000 products from the exclusive Reward Shop. Etihad Guest membership is free and mile accrual is immediate, with individuals from every country aged two and upwards eligible to join.
Highlighting the fact that EtihadEtihad
airways won the best airline award, for 2008. Also Etihad Guest was recently voted "programme of the year" at the Freddie Awards, organized by the respected US-based Inside Flyer magazine to recognise the travel industry's best loyalty programmes.Etihad Guest also picked up the 'Best Website', 'Best Award Redemption' and 'Best Customer Service' awards for the Europe, Middle East and Africa region.
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About EtihadEtihad Guest
Etihad Guest is the airline's award-winning frequent flyer programme. Launched in August 2006, it has more than a 350,000 members worldwide, with more than 10,000 Gold and Silver level members. One of the fastest-growing loyalty programmes in the world, Etihad Guest is on track to reach half a million members by the end of 2008.
About EtihadEtihad Airways
Etihad AirwaysEtihad Airways is the national airline of the United Arab Emirates based in the UAE's capital, Abu Dhabi.
Currently EtihadEtihad offers flights to 48 destinations in the Middle East, Europe, North America, Africa and Asia.
About American Express (Saudi Arabia) Limited
American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards Travelers' Cheques, travel, financial planning, business services insurance and international banking. AMERICAN EXPRESS SAUDI ARABIAN LIMITED (Saudi Arabia) Limited was established in 1999 as a joint venture company equally owned by AMERICAN EXPRESS SAUDI ARABIAN LIMITED (Middle East) E.C. and the Saudi Investment Bank. It owns and operates the American Express Card and Merchant business in Saudi Arabia. The Saudi Investment Bank is a Saudi Arabian joint stock company established in 1976. AMERICAN EXPRESS SAUDI ARABIAN LIMITED (Middle East) E.C. is a Bahraini joint venture company, equally owned by Mawarid Holding Company and the American Express Company.
American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
Issued by Memac Ogilvy Public Relations, Riyadh, on behalf of Amex (Saudi Arabia) Limited and Etihad AirwaysEtihad Airways
, the national carrier of the United Arab Emirates.For further details:
Etihad AirwaysEtihad Airways
Corporate Communications: Tel: + 971 (0) 2 505 8317 / 8573
visit www.etihadmediacentre.com
Adel Galal
Media Relations Manager
Memac Ogilvy Public Relations
Riyadh, KSA
Tel : +966 1 2932446
Fax: 2930153 9661+
adel.galal@ogilvy.com
Durie Mohammed
Account Director
Memac Ogilvy Public Relations
durie.mohamed@ogilvy.com
Nizar Abou Hassan
Marketing Manager
Amex (Saudi Arabia) Limited
abouhassan@americanexpress.com.sa
Sami El-Natour
Head of Marketing and Public Relations
Amex (Saudi Arabia) Limited
sami.elnatour@americanexpress.com.sa
© Press Release 2009
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