| 06 Jan 2009 |
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harmanhouse reveals largest AV experience showroom in Dubai
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Dubai - harmanhouse, the market leader in home/professional/car infotainment, today revealed its largest AV showroom at The Dubai MallThe Dubai Mall
, which is in fact one of the largest AV outlets in the Middle East. harmanhouse is home to a power-packed line-up of some of the world's leading audiovisual brands including Harman Kardon, JBL, Infinity, Samsung, AKG and Becker. Dinesh Paliwal, Chairman & CEO - Harman International was present to mark the significance of the initiative through his first official trip to the UAE to exclusively chair the event. This 'experiential showroom' redefines the process of AV product selection through revolutionary demo rooms and thematic product environments. The store offers AV enthusiasts to experience the world's finest brand's presented and displayed within various tailored environments, set up over 16,000 sq ft that exudes futuristic design and niche styling of audiovisual excellence.
"UAE has always been an essential geography for us and over the years it has proven its importance time and time again through unmatched customer responses", said Dinesh Paliwal - Chairman & CEO, Harman International. "The harmanhouse team has been instrumental in the development and communication of the brands profile and its popularity in the region. Together through the revelation of this landmark showroom, we aim to re-emphasize our confidence in the UAE, and make our customers a part of the most innovative experience harmanhouse has to offer", he added.
"The new showroom reinstates Harman's long and innovative legacy of providing excellence in AV technology", said M.A. Fadavi, Managing Director - Harman Middle East. "This revolutionary concept is our response to the phenomenal interest levels displayed by our customers towards our products; and as a result, we will reiterate our commitment to the region with the opening of 100 harmanhouse outlets in the region in the next 5 years", he added. He also said that the new harmanhouse offers products and technology the region is yet to experience; all under one roof.
The new harmanhouse showroom is a smart integration of technology, comfort and decor. The store is equipped with demo concepts including a living-room; thematic Jacuzzi and bath settings; Kitchen; Garden (beach atmosphere with speakers camouflaged as rocks); conference room and synthesis cinema offering a real movie theatre experience. The showroom is located in the heart of the fashion avenue at The Dubai MallThe Dubai Mall
. The new showroom will have the most high-end brands harmanhouse has to offer on display, such as the JBL Everest and JBL K2.Harman brands are known to power over 70% of the world's recording studios, more than 75% of cinemas worldwide built in the last 20 years, and are included in premium cars from makers that include including BMW, Land Rover, Rolls Royce, Mercedes Benz, Lexus and Mini Cooper.
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About Harmanhouse
harmanhouse is the market leader in home/professional/car infotainment with its power-packed line-up of world's leading audiovisual brands including JBL, Harman Kardon, Infinity, Samsung, AKG, Becker and MAFCO. These are brands that power over 70% of the world's recording studios, more than 75% of cinemas worldwide built in the last 20 years, and are included in premier cars from makers that include including BMW, Land Rover, Rolls Royce, Mercedes Benz, Lexus and Mini Cooper.
The range of products available at harman house includes home theatres, multimedia systems, wired & wireless headphones, Plasma & LCD TVs, and car audio & navigation, among others.
Aside from the newly launched showroom in Dubai Mall, harmanhouse showrooms are located in Dubai - Sheikh Zayed Road, Mall of the Emirates, Dubai Festival City, Deira City Centre, Al Nassr Square; Abu Dhabi - Marina Mall; and Sharjah - City Centre.
For further information please contact:
Radhesh Menon
Ph: 050-9259718
Email: radhesh.m@conceptgroup.ae
Shinoj Shamshudeen
Ph: 050-2458400
Email: shinoj.s@conceptgroup.ae
© Press Release 2009
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